Vietnam-based B2B food sourcing platform KAMEREO bags $2.1 million in pre-series B funding

The total funding amount to-date has reached $7.2 million. The company said that it intends to use the funding to focus on strengthening its sales team, increasing the range of products and private brands, and enlarging its warehouse network.

KAMEREO successfully overcame the nationwide lockdown in Vietnam, and since then has been able to significantly grow its business and improve profitability. Its customer base extends beyond restaurants to include supermarkets, convenience stores, factories, schools, and hospitals.

It is continuing to expand its product offerings to establish a system capable of meeting customers' needs. While in developed countries such as Japan or the US major wholesale companies and agricultural cooperatives dominate the food supply chain, in Vietnam, such players are absent, and the market is primarily composed of individual dealers. With a market of 100 billion with a CAGR over 5 per cent and no clear market leaders or winners, there is room for KAMEREO to become a major player in the industry.

KAMEREO has also been strengthening its development of private brands since 2023, and part of the funds raised in this round will be allocated to further develop these brands. It will continue to enhance the development and sale of ready-to-eat vegetables for supermarkets and convenience stores under its private brand, as well as furthering the private branding of non-food materials to increase brand awareness.

Satoshi Kuriga, senior executive director of Reazon Holdings, Inc., said, “KAMEREO has been diligently constructing a robust food supply chain amidst the logistical challenges of Vietnam, where the infrastructure for supply chain and logistics, akin to that of developed countries, is not readily available. Taku Tanaka, the founder of KAMEREO, has a remarkable talent for assembling teams to achieve this ambitious goal. Numerous companies and startups have attempted similar endeavours but ultimately faltered, withdrawing from operations due to the formidable challenges of building and managing teams and operations Despite the immense size of Vietnam's food supply market, no clear winner has emerged. We firmly believe that KAMEREO is poised to seize this opportunity and emerge as the market leader. As avid supporters, we are committed to assisting the KAMEREO team in realizing this vision.”

James Tan, managing partner of Quest Ventures, said, “KAMEREO is well-positioned to tap into the large wholesale and cooperatives potential in Vietnam. The food supply chain in Vietnam is highly inefficient due to its complex structure and the small scale of operators. KAMEREO has built impressive infrastructure to provide customers with an affordable and reliable supply of vegetables and fruits.”

Thoru Yamamoto, CEO of FOODISON, added “It is evident that Vietnam's fresh product supply chain is underdeveloped compared to Japan. In this regard, KAMEREO can offer an innovative supply chain without the cost of replacing existing ones, potentially experiencing rapid growth. The potential of KAMEREO's platform in the untapped market of Vietnam is significant, and future growth is anticipated."

Kamereo secures $4.6 million to expand food supply chains in Vietnam Vietnam-based food-tech startup Kamereo has raised $4.6 million in a series of funding rounds co-led by conglomerate CPF Group, Quest Ventures, and Genesia Ventures.

Taku Tanaka wants to show off Vietnam's immense potential After travelling throughout Southeast Asia to survey the opportunities for start-up ventures, Tanaka decided to settle down in Vietnam. In his view, the country enjoys high and stable economic growth, with a very promising food and beverages (F&B) industry. He is now the founder of the up-and-coming food-tech startup Kamereo.

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