Kamereo bags $7.8 million in Series B funding

December 09, 2024 | 19:04
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Kamereo, a business-to-business (B2B) food supply e-commerce platform in Vietnam, announced on December 9 that it had raised $7.8 million in its Series B funding round.
Kamereo bags $7.8 million in Series B funding

The funds were raised from Sumitomo Corporation, Inspire Co., Ltd., SMBC Venture Capital Co., Ltd. , Mitsubishi UFJ Capital Co., Ltd., Reazon Holdings, Inc., and other individual investors, and will be allocated to expanding operations in multiple cities across Vietnam. This includes strengthening the product offering, diversifying activities, introducing new services, and further developing product features.

With this new funding, the total amount raised now exceeds $15 million. Kamereo has grown to become the largest player in Vietnam's B2B food supply e-commerce market, while continuing its nationwide expansion.

Kamereo has now expanded operations to Hanoi, complementing its presence in Ho Chi Minh City.

The company has also built a system for daily refrigerated transportation connecting the northern and southern regions of Vietnam. It plans to establish logistics and sales operations in various cities in the central region as well.

In addition, the company is enhancing its marketplace business by leveraging its wide last-mile delivery network, three temperature-zone warehouse capabilities, organic web traffic, and its large client base of over 3,000 customers.

Unlike the traditional method of managing inventory in-house, its business model allows producers and manufacturers to store their inventory in Kamereo's warehouses while the company handles sales, delivery, and payment collection.

As its first project, Kamereo formed a comprehensive business partnership with Gyomu Japan, the operator of the Gyomu Super business in Vietnam, run by Kobe Bussan Co., Ltd. Through this collaboration, approximately 450 Gyomu Super products are now available for purchase on its platform.

Motohiro Takeuchi, deputy general manager of Investment Department IV at SMBC Venture Capital Co., Ltd. said, "Kamereo's organisational culture places 'Kaizen', a concept of continuous improvement, as its core value, which has seen it steadily advance through persistent sales activities and operational improvements. This has created a virtuous growth cycle where acquiring more customers improves procurement conditions, making it easier to pull in even more customers."

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After travelling throughout Southeast Asia to survey the opportunities for start-up ventures, Tanaka decided to settle down in Vietnam. In his view, the country enjoys high and stable economic growth, with a very promising food and beverages (F&B) industry. He is now the founder of the up-and-coming food-tech startup Kamereo.

Vietnam-based B2B food sourcing platform KAMEREO bags $2.1 million in pre-series B funding Vietnam-based B2B food sourcing platform KAMEREO bags $2.1 million in pre-series B funding

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By Thanh Van

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