TTC Agris strengthens market position with investment in Bien Hoa Consumer JSC

May 19, 2025 | 10:14
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TTC Agris Group (AgriS) announced on May 13 that it has reinforced its position in the Vietnamese market following a strategic investment in Bien Hoa Consumer JSC (BHC).
TTC Agris strengthens market position with investment in Bien Hoa Consumer JSC

BHC, a key member of AgriS and a leading distributor in the local market,specialises in refined cane sugar, cane liquid sugar, and coconut beverages. Its high-quality products are supplied to major food and beverage (F&B) manufacturers hotels, restaurants, and cafes, supermarkets, retailers, and export markets.

Aligned with its commitment to sustainability, Agris and BHC will focus on developing and distributing green, clean products for both domestic and international markets. This strategy not only meets the growing demand for eco-friendly products but also positions Agris as a forward-thinking leader in the industry.

On May 8, UOB Venture Management Pte Ltd (UOBVM) acquired a 12 per cent equity stake in BHC, becoming a major shareholder. This strategic investment underscores the confidence in BHC’s growth potential and its innovative approach to product development and distribution, further strengthening TTC Agris’ overall market position.

Despite the headwinds in the deal markets, KPMG remains the clear choice for strategic transactions. KPMG’s transaction services team played a crucial role in supporting UOBVM's investment in BHC.

KPMG provides comprehensive due diligence and advisory services, enabling clients to make informed decisions. KPMG’s expertise in deal structuring and risk assessment ensured a seamless transaction process, reinforcing KPMG's reputation as a trusted partner in navigating complex market conditions.

The investment from UOBVM managed funds not only reflects strong confidence in BHC’s long-term growth potential, but also affirms the value of the circular commercial value chain model operated by AgriS – which spans across raw material cultivation, production, exporst, trade, and consumption. Leveraging this new capital from UOBVM managed funds, BHC plans to invest in building a state-of-the-art F&B manufacturing facility to enhance production capacity, continually meet international standards and expand its portfolio, particularly in the segment of naturally sourced nutritional products.

As a key pillar of AgriS, following the group’s transition to a circular commercial value chain model, BHC now serves as the commercial centre of the ecosystem. The company operates a robust multichannel distribution network, with nearly 2,000 business clients, more than 100,000 points of sale and e-commerce platforms. BHC’s products have reached 69 countries, catering to global brands such as Coca-Cola, Pepsi, Nestlé, Masan, and Vinamilk.

Beyond its core sugar product lines, BHC has successfully expanded into high-value, health-oriented categories. The company’s diversified product portfolio includes organic offerings, nutritious beverages, cooking spices, and specialised products for homemakers and children, represented by well-known brands such as Bien Hoa sugar, Cocoxim coconut water, and Xim – Mom Cooks coconut cream.

TTC Agris strengthens market position with investment in Bien Hoa Consumer JSC
The signing ceremony of strategic agreements between BHC (a member of AgriS) and UOBVM

UOBVM is a wholly owned subsidiary of United Overseas Bank Limited (UOB), one of Asia’s leading banking and financial services groups, with over 20 years of presence in the Vietnamese market. As part of its strategic push to expand financial investments across Southeast Asia, UOBVM has identified Vietnam as a key growth market, with Ho Chi Minh City expected to play a central role as a regional financial hub.

UOBVM’s position as a major shareholder in BHC underscores the strategic alignment between the two parties, combining UOBVM’s strong financial capacity and global network with BHC’s solid internal foundation and deep understanding of Vietnam’s and the region’s consumer markets. The partnership will focus on deploying supply chain finance solutions across the entire agricultural value chain, aiming to optimise financial resources and drive long-term, sustainable growth across BHC’s operations, from production to distribution.

Dang Huynh Uc My, chairlady of AgriS, emphasised, “This is not merely a capital raise, we are shaping a long-term journey to bring Vietnamese agricultural products and food into the global value chain. The partnership with UOBVM is a clear testament to our commitment to an integrated strategy that unites finance, technology, commerce, and agriculture, a vision that AgriS remains steadfast in pursuing.”

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