Tiki and AIA announce Vietnam’s first comprehensive digital and insurance platform

AIA Vietnam will begin offering protection and life-style products on the Tiki platform

Under the terms of the 10-year agreement, which remains subject to the satisfaction of certain conditions precedent, AIA Vietnam will become Tiki’s exclusive insurance partner, enabling Tiki’s millions of customers to gain access to highly relevant life and health insurance solutions via Tiki’s leading e-commerce platform. Tiki and AIA Vietnam will also jointly explore collaboration opportunities to meet the diverse and increasing financial needs of Vietnamese people.

The Tiki-AIA Vietnam partnership represents a new form of collaboration between e-commerce and insurers players, offering unique lifestyle propositions through an innovative, customer-centric distribution model.

By leveraging Tiki’s leading all-in-one e-commerce platform, alongside AIA’s omnichannel distribution and leading technology capabilities, this partnership offers significant potential for Tiki and AIA Vietnam to build long-term relationships with even more customers across Vietnam.

Tran Ngoc Thai Son, founder and CEO of Tiki, said, “Insurance is a great way to take care of one's self and one‘s family and help society at the same time. Partnering with a global leader like AIA allows us to embrace that vision by creating personalised life and health insurance solutions for everyone, every need, and every circumstance in a seamless, digital-first experience on our platform. This strategic partnership fuses AIA's world-class expertise in insurance and Tiki's deep, hyper-local understanding of Vietnamese consumers to create what we hope to be the simplest, hassle-free online insurance shopping experience.”

Wayne Besant, CEO of AIA Vietnam, said, “This unique and first-to-market partnership starts a new era of personal life insurance in Vietnam. Together, united by a shared vision to deliver seamless health and protection to Vietnamese families, we will focus on three distinct areas: Lifestyle benefits and innovative distribution; distinctive digital health and wellness offerings; and other financial and e-commerce propositions. We believe with Tiki’s existing assets and market leadership, we can bring an accessible and enhanced customer service proposition to make a positive difference in the lives of the people of Vietnam. We are very excited to extend AIA Vietnam’s market leadership and work together with our partner, Tiki."

"At AIA, we are committed to our purpose of helping people live 'Healthier, Longer, Better Lives'," he added. "For the first time, we will offer bite-size protection and lifestyle-related products on the Tiki platform. Through this digitally-driven partnership, we will offer products tailored to customers’ life stages – building on the proven track record we have created thanks to our strong agency force and bancassurance partnerships.”