Tien Thinh brings DH Food Vietnamese spices to Australia

Le Thanh Tung, director of Tien Thinh International Import & Export (left), and Nguyen Trung Dung, director of DH Foods Ltd. Company (right), signing the agreement

Taking place in Ho Chi Minh City in February 2019, Tien Thinh officially signed the co-operation agreement providing consultancy and support to export DH Foods’ signature products of salt sauce, dipping sauce, and natural spices to Australia. These products will later be displayed for sale at food fairs and supermarket system in Australia.

The purpose of the agreement is to co-operate and extensively develop brand awareness of DH Foods and Tien Thinh to the public. As a result, both parties are able to enhance the competitiveness of their products in the new market, Australia, to build brand development programmes for both sides in the market and bring optimum benefits to customers.

Stemming from the desire to bring authentic Vietnamese products to Australia, Le Thanh Tung, director of Tien Thinh, has participated throughout the consulting process and constantly supported negotiations from the very first step, which includes making a solid business agreement with partners, bringing high-quality products to meet high-standard requirements in Australia, as well as launching marketing campaigns via supermarket chains in Australia.

He asserted, “I believe that no matter what you do in life, if you truly put all your heart and mind into it, you will eventually see it bear fruit. This is also the endless inspiration that keeps me going on the quest of bringing authentic Vietnamese products to the new market – Australia. I hope that Vietnamese products will be promoted, developed, and positively welcomed by foreign customers, particularly the Vietnamese community living abroad.”

Revealing the upcoming plan, Tung said that he has already come up with a strategy to bring DH Food’s signature products of salt sauce, dipping sauce, and natural spices to the shelves of SHL Supermarket – 49 Cresent Fairfield NSW 2165 in Sydney, Australia.

This promises to provide more options so that customers can be supported on how to use the right spices to create traditional Vietnamese dishes for their daily meals and embark on an Asian culinary journey.