TH true MILK reaches out to Japan

May 13, 2017 | 10:01
While engaging in billion-dollar high-tech agricultural projects in Vietnam and Russia, locally-owned TH Group wishes to expand to Japan.
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During her on-going working trip to Japan, TH Group chairwoman Thai Huong attended the Vietnam-Japan Enterprise Meeting and met with many Japanese firms who are seeking investment and business opportunities with Vietnamese firms, including TH Group.

TH true MILK reaches out to Japan
Thai Huong talking at the Vietnam-Japan Enterprise Meeting

Huong said that the group would like to co-operate with Japanese partners in the sectors of high-tech agriculture, processing technology, and healthcare.

In the healthcare sector alone, Huong attached great importance to caregiving, affirming that TH Group would like to send thousands of nurses and caregivers to Japan for studies so that they can return to Vietnam to work in local hospitals and use the country’s precious herbs to treat local patients with the highest service quality.

Huong also said that due to their cultural similarities, Japan and Vietnam are uniquely positioned to co-operate and develop a safe and environmentally-friendly agriculture.

According to her, Japan’s demand for safe farm produce is fast growing, and this is offering a big opportunity for Vietnamese products, including those produced by TH Group. Also, Japan can help Vietnam improve its processing technologies.

“We would like to co-operate and share our experiences with all of you here,” Huong said. “We are developing herb cultivating areas for products which will be exported to Japan, and we would also like to introduce Japanese products in the Vietnamese market. It all goes to improve the health of both countries’ people.”

Huong also expressed her determination of developing TH Group’s brand name as Japanese firms have been doing successfully in their foreign markets, which has won great confidence from consumers worldwide.

“Japanese firms have set their firm niches in the global market and we will try to follow suit carving out a space for the traditional goods our nation is proud of,” she said.

TH true MILK reaches out to Japan
Thai Huong meeting with Japanese corporate representatives

TH Group has developed five core values for its TH true MILK products, including ‘For the health of the community,’ ‘Completely from nature,’ ‘Fresh-Delicious-Nutritious,’ ‘Environmentally friendly,’ and ‘Excellent mind-set and harmonised benefits.’

Since 2009, TH Group has also been operating a $1.2-billion, 37,000-hectare high-tech concentrated dairy and fresh milk production project in the central province of Nghe An.

Besides, while constructing a similar project worth $2.7 billion in Russia, TH Group is also considering the construction of another major project in the Republic of Bashkortostan, a federal subject of Russia.

On May 11, 2017, Vietnamese Vice President Dang Thi Ngoc Thinh opened the Vietnam-Japan Enterprise Meeting in Japan as part of her May 10-16 state visit.

The meeting saw the participation of more than 300 leaders of both countries’ enterprises.

Thinh said that Vietnam welcomed all Japanese firms to come to the country to invest in various sectors, such as manufacturing, supporting industries, clean energy, and high-tech agriculture. She stressed that Vietnam will ensure the best conditions for Japanese investment.

According to the Japan Chamber of Commerce and Industry’s (JCCI) president Akio Mimura, there were more than 1,600 Japanese firms in Vietnam and over 740,000 Japanese tourist arrivals to the country last year. In 2017, JCCI has sent a number of enterprise delegations to Vietnam, with representatives of more than 70 enterprises.

By By Thanh Tung

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