Taboola expands global reach through new partnership with Samsung
HONG KONG, May 5, 2025 /PRNewswire/ -- Taboola has signed a new multi-year deal with Samsung to deliver personalized news recommendations across more Samsung devices globally, focusing on key markets in Europe and India.
Under this expanded partnership, Taboola’s content recommendation technology will power Samsung News, the news app pre-installed on millions of Samsung smartphones. The move builds on an existing collaboration between the two tech giants, bringing premium publisher content directly to users through seamless device integration.
“We’re excited to deepen our relationship with Samsung, a global leader in consumer tech,” said Adam Singolda, CEO of Taboola. “This partnership helps more users discover engaging, relevant news—while driving meaningful traffic to publishers.”
Taboola currently serves around 600 million daily active users, working with top publishers like NBC News, Yahoo, and mobile brands including Xiaomi. Its AI-powered ad platform, Realize, supports performance-driven content distribution, helping businesses and media outlets grow at scale.
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