Siemens puts breast cancer into focus

Continuing its commitment to promoting the early detection of breast cancer around the world, Siemens has launched a campaign with the motto “Turn your city pink! Raise awareness for breast cancer” in Vietnam from May 9-12 at Vietnam Medi Pharm Exhibition 2012.

The company is encouraging people to spread the campaign motto in their personal environments in the most creative and public ways possible. The colour pink is a global symbol of solidarity with breast cancer patients.

Participants should document their efforts – in which pink should be a prominently featured colour – in photos or a video and upload them to the campaign website: www.siemens.com/pink. Siemens will donate $5 to a non-profit breast cancer organisation for each photo or video uploaded, and will award great prizes to the most creative participants.

Breast cancer is said to be the most common cancer affecting women. Big cities like Hanoi and Ho Chi Minh City have the highest rate of breast cancer. According to the Association of Cancer in Ho Chi Minh City, every 30 out of 100,000 women in Hanoi are affected by this deadly disease while that ratio of Ho Chi Minh City is 20/100,000.

At Vietnam Medi Pharm 2012 from May 9-12, 2012 in Hanoi, Siemens will have a booth where visitors can collect free brochures about breast cancer and meet with Siemens experts to learn about how advanced imaging system can help detect the disease at the early stage thus increasing the chance of successful treatment. Visitors will also be guided to take part in the campaign with the motto: “Turn your city pink! Raise awareness for breast cancer”.  

Internet users will vote on the best photo or video of the month on the campaign website. The campaign lasts till July 2012 and winners will each be awarded a pink Apple iPad from Siemens. In addition, Siemens will invite them to attend the donation ceremony scheduled to take place in London in October 2012.

“Women account for more than fifty percent of the world’s population and we all want them to have a healthy and happy life. We should do everything we can to assure that our women be protected from deadly diseases such as breast cancer. Siemens technology enables early and precise detection thus giving affected women a better chance to survive and resume a normal life,” said Siemens Vietnam chief executive officer Erdal Elver.