Showcasing local products globally

November 20, 2017 | 09:59
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URC Vietnam, a subsidiary of the Philipines’ food-and-beverage Universal Robina Corporation, made an impressive appearance at last week’s Vietnam International Food Industry Exhibition 2017 in Ho Chi Minh City, promoting its products to international customers and strengthening its local footprint.
URC is taking its products made in Vietnam to Asia, the Middle East, and Africa

“At this year’s exhibition, URC Vietnam introduced our best products, which have long been favoured by consumers across the region,” said Laurent Levan, president and general director of URC Vietnam. “On this occasion, we were also pleased to announce Universal Robina Corporation’s (URC) investment in a central laboratory for our Vietnam facilities for 2017 to 2019. This significant investment will continue to raise our safety and quality standards to an even higher level than the industry benchmark, equipping us well to boost URC’s ‘Made in Vietnam’ quality products for export to the global marketplace.”

Underscoring the company’s passion and commitment to quality and excellence, URC’s central laboratory project will further elevate its capabilities on product quality assurance and product data analysis across all its manufacturing facilities in Vietnam.

All URC factories in Vietnam are also certified for the ISO 9001:2008 Quality Management System and ISO 22001 Food Safety Management System standards. These international accreditations are renewed every three years, with periodic reviews conducted by international agencies to ensure consistent practice and compliance. Furthermore, URC aims to acquire the FSSC 22000 Food Safety Certification for all its facilities in Vietnam, with the VSIP 1 Beverage and Food Plant 1/2 and Hanoi Beverage Plant scheduled for December 2017 and VSIP 2 Coffee Plant for 2018.

Apart from its efforts to enhance quality control capabilities, URC Vietnam is actively engaged with potential customers around the world to continue exporting more locally-produced food and drinks beyond its existing eight foreign markets, making Vietnam better known in the global marketplace.

Since establishing operations in Vietnam in 2003, URC has become one of the country’s leading players with popular brands such as C2 green tea, Rong Do energy drinks, Cream O biscuits, Dynamite candies, and Jack n’ Jill snacks, among others.

“We are delighted to see URC showcased alongside well-known Vietnamese and global food and beverage companies,” said Philippine Department of Trade and Industry Commercial Counsellor Enrico Mariano. “Furthermore, URC’s participation in the expo highlights its strong presence in the Vietnamese market, transcending from being a popular Philippine brand to one that is well-loved by Vietnamese consumers.”

URC continues to expand its reach, establishing itself as an Asian multinational with full-scale operations in eight countries outside the Philippines, and with plans for emerging markets like Myanmar, Laos, and Cambodia. URC’s products are also exported to mainstream markets in the US, Europe, Japan, South Korea, and the Middle East, and to frontier markets in West Africa such as Ghana and Nigeria.

URC is a leading food-and-beverage producer and the first Philippine pan-ASEAN multinational with a presence in Southeast Asia and Oceania. It is the biggest subsidiary of JG Summit, one of the largest and most diversified Philippine conglomerates, as well as one of Nikkei Asia Review’s Top 300 Asian companies.

JG Summit has business interests in air transportation, banking, food manufacturing, hotels, petrochemicals, power generation, publishing, real estate and property development, and telecommunications. Through its various subsidiaries, JG Summit serves consumers and customers in the Philippines as well as in Southeast Asia and Australasia.

By By Anh Ngoc

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