Shinhan Life Vietnam aiming for major growth

Shinhan Life Vietnam is rolling out initiatives focusing on three key strategic pillars: investing in distribution channels and expanding business operations; optimising operational management processes while developing a more diverse and competitive life insurance product portfolio; and enhancing employee and consultant satisfaction.

Photo: Shinhan Life

The company is refining its distribution ecosystem, streamlining internal operations and business activities, and implementing transparent and structured training courses to enhance customer experience.

At the same time, Shinhan Life Vietnam remains focused on strengthening strategic partnerships to improve its capabilities and achieve a significant performance in 2025.

Obtaining sustainable and comprehensive growth hinges on innovative initiatives that differentiate the company in terms of operational processes and product quality.

Acknowledging this, the company’s employees and consultants will continue to develop impactful innovations, leveraging insights from three years of operations in Vietnam and drawing from the expertise of its parent company in South Korea- Shinhan Life Insurance Corporation.

These innovations are only possible with a team that understands the company’s mission and vision and takes pride in the values it delivers to employees and the community.

This 'Shinhan Pride' is nurtured and spread through a healthy corporate culture, demonstrated in mutual support to achieve common goals and meaningful corporate social responsibility (CSR) initiatives alongside business operations.

On its journey towards achieving its growth targets this year, Shinhan Life Vietnam has taken decisive early steps, laying a solid foundation for future projects and initiatives.

Photo: Shinhan Life

With customers seeking transparent, swift, and seamless insurance solutions, integrating technology into operational processes has become a crucial focus for insurers.

Recognising this, Shinhan Life signed an MoU with FPT Group on February 19. Under this agreement, FPT will collaborate with Shinhan Life in digital transformation, green transformation, and smart transformation, further enhancing ongoing digitalisation projects.

A representative from Shinhan Life Insurance Corporation reaffirmed the company’s strong commitment to full-scale digital transformation, emphasising efforts to improve service quality through technology and pledging continued support for Shinhan Life Vietnam in its tech-driven business operations.

Alongside digital transformation, Shinhan Life Vietnam remains dedicated to developing new insurance products tailored to diverse customer needs, ensuring accessibility for Vietnamese consumers.

On March 3, the company launched the regular premium universal life product 'Shinhan – An Thinh', offering comprehensive protection, investment benefits, and additional privileges to help customers safeguard their financial future amid evolving economic and social challenges.

Bae Seung Jun, general director of Shinhan Life Vietnam, noted that recent consumer trend reports indicate that global economic and political fluctuations significantly impact purchasing behaviour.

"In this context, businesses must adopt differentiated strategies in products and services to meet customer demands and enhance accessibility. We will continue developing a diverse range of life insurance products tailored to specific customer segments, contributing to a fulfilling and secure life for our clients," he said.

Photo: Shinhan Life

Beyond business operations, Shinhan Life Vietnam continues to invest in CSR initiatives that deliver tangible value. Believing that supporting children and young people contributes to Vietnam’s sustainable future, the company has reinforced its partnership with SOS Children’s Villages Vietnam through an MoU signed on February 20. This agreement underscores Shinhan Life’s commitment to accompanying and supporting children and young people in their personal development and stable life-building journeys.

2025 is expected to be a period of recovery for the insurance industry, bringing both opportunities and challenges. With careful preparation and a well-defined strategy, Shinhan Life Vietnam’s leadership is confident that the company will achieve its growth objectives while continuing its mission to protect and support customers in Vietnam.

General director of Shinhan Life Vietnam: Challenges offer pause for quality improvement Bae Seung Jun, general director of Shinhan Life Vietnam, delves into the company’s strategy to enhance product and service quality, especially measures for monitoring sales teams to avoid risks and safeguard customers.

Shinhan Life Vietnam is committed to sustainable community development Shinhan Life has been operating in Vietnam for more than three years with a commitment to sustainable and implementing impactful initiatives that deliver meaningful value to the community.

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