Shinhan Finance is going to introduce its brand identity to Vietnamese customers

June 20, 2019 | 13:00

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Shinhan Finance has received its establishment licence and enterprise registration certificate, paving the way for the consumer finance leader to launch a new brand and unceasingly promote transparent and diversified financial solutions built through its customer-oriented strategy.

Shinhan Financial Group Co. headquarters in South Korea

Effective from June 14, 2019 Prudential Vietnam Finance Co., Ltd. (Prudential Finance) was approved to change its name to Shinhan Vietnam Finance Co., Ltd. (Shinhan Finance), according to Establishment License No.51/GP-NHNN dated May 3, 2019 issued by the State Bank of Vietnam (SBV) and amended enterprise registration certificate dated June 14, 2019 issued by the Ho Chi Minh City Department of Planning and Investment.

In the coming weeks, the company will be working closely with the relevant parties such as customers, business partners, and vendors, so that they can officially launch full current operations.

In the coming weeks, the company will be doing a lot of building and testing behind the scenes, and working closely with the relevant parties such as customers, business partners, and vendors, so that they can officially launch full current operations.

The change of the company name is expected to not affect their existing good business relations and transactions with customers. The company is confident to continue providing products and services of the highest quality to all parties concerned.

Shinhan Finance affirms that while they changed names, their legal status and official address remain the same.

The company’s business remains fundamentally unaffected by this change and all contracts with existing customers will remain unaltered, with corresponding obligations and rights assumed under the new name. It means all loan agreements customers signed with Prudential Finance or Shinhan Finance remain unchanged in their legal effect and their collection partners continue to serve customers as usual.

Taking this opportunity, Shinhan Finance also expresses their gratitude for their customer’s continued support and patronage, and they look forward to sharing the new look with them at the earliest.

Shinhan Finance

Shinhan Finance is now a member of Shinhan Card, number-one credit card business in Korea and is a wholly-owned subsidiary of Shinhan Financial Group, ranked 44th among the Top 500 global banking brands.

With a nationwide business network, the company is well-positioned to serve customers with flexible financial solutions, enabling them to fulfill their dreams and enhance their living standards. The company is eager to serve hundreds of thousands of customers and more and more customers trust the company’s services.

Shinhan Finance is set to continue developing their strength, improving service quality, as well as ensuring credit management quality and risk management, striving to become a transparent and reliable financial company in the Vietnamese market.

About Shinhan Financial Group Co., Ltd.

Shinhan Financial Group Co., Ltd. (SFG), a leading financial holding company incorporated in Korea, was established on the basis on Shinhan Bank, Shinhan Capital, Shinhan Investment Management, Shinhan Life, and 11 other subsidiaries.

The business strategy of SFG is to provide customer with diverse, convenient, and satisfactory financial services in the most efficient and secure way. Furthermore, it is continuously making efforts to diversify business lines as well as adapt the most innovative financial technology to become a leading financial group globally.

In Vietnam, since the first representative office was opened in Ho Chi Minh City in 1993, SFG has been continuously expanding their network to provide the best services to their customers through Shinhan Bank Vietnam.

Nowadays, there are four independent subsidiaries of SFG in Vietnam, including Shinhan Bank Vietnam, Shinhan Securities, Shinhan Digital Solution, and Shinhan Finance. SFG aims to establish a strong corporate synergy to be able to utilise respective business segments most effectively as the only financial group in Vietnam with bank, consumer finance company, digital solution, and securities companies under One Shinhan, and thereby further improving customer convenience.

By Ngan Ha

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