Samsung hooks up with Citibank for Samsung Pay in Singapore

Samsung Pay, illustration photo, source AFP

Upon the service’s launch in Singapore, Citibank credit card members will have the option to make payments across Singapore using their compatible Samsung mobile phones. The partnership marks a new addition to Samsung Pay’s extensive portfolio of major payment networks and banks, to provide greater flexibility, access and choice for customers in Singapore.

“We are very pleased and excited to have Citibank come onboard as our latest partner for Samsung Pay in Singapore,” said Eugene Goh, vice president of IT & Mobile at Samsung Electronics Singapore. “The partnership with Citibank, alongside our ecosystem of partners across payment networks, banks, retailers and merchants, assures customers that they will be able to enjoy the full benefits of using Samsung Pay almost anywhere in Singapore.”

“We are delighted to work with Samsung Electronics to offer our credit card customers a faster and easier way of making payments using Samsung Pay. Our value propositions are already best in each category and through this partnership, we bring added convenience to our credit card customers who can now simply use their mobile phones to tap and pay for their purchases,” said John Denhof, head of Cards and Personal Loans at Citibank Singapore Limited.

“At Citibank, we continue to prioritise our efforts to make banking easier for our customers by leveraging digitization and innovation. Samsung Pay is just one of the many exciting digital solutions that we are progressively introducing to our customers to offer them a differentiated experience that only a Citibank credit card customer can get to enjoy,” added Denhof.

The partnership between Citibank and Samsung Pay is a win-win collaboration for both parties. Samsung will be able to leverage on Citibank’s extensive customer base and merchant network to promote greater adoption and usage of digital payments in the country while Citibank’s credit card members using compatible Samsung phones will enjoy greater convenience in the payment process. With their digital wallets, Citibank customers, who are increasingly digitally-savvy, will truly benefit from being able to pay on the go, wherever they are, and whenever they want.