PangoCDP bags $1.5 million in seed funding round

October 30, 2024 | 11:39
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PangoCDP, a Vietnam-based business-to-business startup, announced on October 29 that it successfully wrapped up a $1.5 million seed funding round led by Kairous Capital.
PangoCDP bags $1.5 million in seed funding round
PangoCDP bags $1.million in seed funding round. Photo: PangoCDP

PangoCDP specialises in connecting businesses through social chat apps integrated with a Customer Data Platform (CDP). PangoCDP’s innovative platform is designed to empower businesses by providing a series of social communication tools and a suite of mini apps, all underpinned by a robust customer data platform.

PangoCDP has established a partnership with messaging platform Zalo, which covers 85 per cent of the population in Vietnam. Since the partnership, PangoCDP has managed to work with more than 120 leading enterprises in Vietnam covering sectors such as fast-moving consumer goods, pharmaceutical, food and beverages, retail, and many more.

With this new investment, PangoCDP plans to accelerate its product development, enhance its platform’s capabilities, and expand its market reach. The funding will also be instrumental in scaling the team and forging new strategic partnerships.

“At Kairous Capital, our strength lies in connecting and bridging the gap between China and Southeast Asia. Given the advancement of mini-app ecosystem in China, we intend to help the team at PangoCDP’s gain access to the know-how and latest technology in China so that they will always be at the forefront in bringing the best available suite of solutions to the Vietnam market,” said Joseph Lee, managing partner of Kairous Capital, a Malaysia-headquartered venture capital firm.

“As we continue to deepen ourselves in the Vietnam ecosystem, we look forward to work with many great teams like PangoCDP and others in the near future to drive meaningful growth and transformation to Vietnam’s economy,” he added.

“We are witnessing an unstoppable transformation in the retail industry towards omnichannel models, digitisation, and personalised sales experiences. Brands and retailers must quickly understand each customer to survive and thrive. I believe PangoCDP will be a powerful solution that will support them in this revolution,” Nguyen Minh Tuan, CEO of CyberAgent Capital Vietnam, said.

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