Ogilvy PR Asia Pacific named digital consultancy of the year

April 27, 2011 | 16:57

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Ogilvy PR Asia Pacific, a business of Ogilvy & Mather, has been named Digital Consultancy of the year by leading industry analyst, The Holmes Group, in its Asia Pacific specialist agencies of the year report.

This distinction is achieved based on its top quality digital and social media work and commitment to thought leadership.

With 1,000 people across 38 offices in 16 countries, Ogilvy PR Asia Pacific was acknowledged as the dominant player in the Asia Pacific market, double the size of its closest competitors. This growth was propelled by the rapid expansion of the region's digital influence practice which more than doubled in size last year.

“All of our clients are embracing digital – it’s where their business, communications and marketing is going,” said Brian Giesen, Regional Director of Ogilvy’s 360˚ Digital Influence.

Previously, on April 13, 2011, Ogilvy & Mather has been named as digital agency of record of Huggies brand, a baby and child care brand trusted by moms around the world, following a review in order to better leverage Huggies’ opportunities in the digital space. The brand plans to grow the use of online media as part of its overall marketing mix.

“We believe digital needs to be at the core of our solutions, enabling more effective and creative ideas, which in turn will help boost sales of Huggies brand products,” said Angela Johnson, Worldwide Managing Director of Ogilvy Advertising.

By Song Ngoc

vir.com.vn

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