Nestlé Vietnam won 12 outstanding awards at the MMA Smarties Vietnam 2024

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The MMA Smarties Awards, organised by the Mobile Marketing Association, is one of the most prestigious awards in mobile marketing. This year, the awards received entries from 113 campaigns from 39 outstanding brands across 25 diverse categories.

These awards demonstrate Nestlé Vietnam's innovation in marketing by applying AI and data analysis to gain insights into consumer behaviour and personalise marketing campaigns. These strategies help optimise customer interactions and increase advertising effectiveness to the target customer group. At the same time, they can help provide a seamless shopping experience, meeting the diverse needs of consumers.

Additionally, Nestlé Vietnam's award-winning campaigns achieved high marks for their multichannel marketing engagement strategies. By skilfully blending traditional and digital channels, the company creates a creative marketing journey that can quickly convey powerful messages and provide viewers with an engaging and emotional experience.

Binu Jacob, managing director of Nestlé Vietnam said, “These awards demonstrate Nestlé's commitment to creativity and innovation to bring the best experience to consumers. This serves as a testament to the Spark your way spirit of "Jumping high and reaching far - Maximising your potential" that we are building at Nestlé.

"The success at the MMA Smarties Vietnam Awards 2024 is not only a proud achievement for Nestlé, but also a source of inspiration for young marketers at Nestlé. This spirit will help them bring meaningful and effective campaigns, making positive contributions to the company as well as to the creative advertising community in Vietnam going forward."

Notably, Nestlé Vietnam was granted the "Advertiser of the Year" Award thanks to the effective use of AI and data analysis to create creative and successful marketing strategies on digital platforms. At the same time, Nestlé Vietnam was also honoured for its pioneering efforts in setting marketing standards associated with environmental protection and community support to raise awareness of responsible consumption and sustainable development.

Nestlé MILO scooped up three silver medals in the categories of “Brand Purpose/Activism,” “Social Impact Marketing,” and “Social Media Marketing,” and one bronze prize for the category “Innovative Use of AI in Advertising.”

LaVie won one gold prize for the category “AI-Driven Creative Excellence,” 2 silver medals for the categories “Cross Digital Media Marketing” and “Product/Service Launch,” and one bronze prize in the category “AI-Powered Audience Engagement.”

NAN bagged one gold award for the “Product/Service Launch” category and one silver award for the category “Customer Journey Marketing – Lead Generation/CRM.”

While Nescafé received one bronze prize for the category “Social Impact Marketing,” Nestlé Corporate earned one silver award for the category “AI-Powered Audience Engagement.”

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