Mercedes drives the market in grand style

The new C-Class is launched beside super model Thanh Hang

With its eye-catching Mercedes Fascination 2011 Exhibition, organised during June 8-12, 2011 at Hanoi’s Giang Vo Exhibition Centre, Mercedes-Benz continues enhancing its world-leading position as a luxury brand name in all areas.

“As we celebrate the 125th birthday of automobiles all over the world, in the Mercedes Fascination 2011, we want to showcase to public here our decades of success from the beginning when Karl Benz invented the world’s first automobile in 1886 to today’s most latest  marvellous model – the new C-class 2012,” said Mercedes-Benz Vietnam general director Udo Loersch.

The event attracted partners as Techcombank, HTC, Liberty, Budweiser, Hennessy, Coca-cola, Escada, Diamond World and Pho Xinh Furniture.

At the Mercedes Fascination world, visitors had a rare chance to enjoy the brand experience in very different emotional and tasteful themed zones: 125! zone, luxury zone, AMG zone and the main zone called “Chic meets Sleek” – which is inspired from the inside-out dynamic appearance by the new C-class 2012 series.

At the “Chic meets Sleek”, the new C-class 2012 series C200 CGI, C250 CGI and C300 AMG, was on display celebrating its premiere and unveiled in dazzling light show with the new car mapping technology launch in Vietnam.

Fuel consumption has been lowered by up to 31 per cent thanks to the efficiency-enhancing measures from new CGI engine, the new 7G-Tronic Plus automatic transmission system.

Many new driving assistance systems ranging from Attention Assist drowsiness detection to Parktronic including Parking Guidance are now available for this model series. More than 2,000 new components distinguish the new C-class 2012 from it predecessor.

The C-Class is the highest-selling model series and of particular importance for Mercedes-Benz. The model has found well over one million buyers worldwide since its launch in March, 2007.

At the 125! zone, visitors went back 125 years ago to learn more about the founders of the world’s automotives - Karl Benz and Gottlieb Daimler, as well as see the emotional and strong character of Bertha Benz who made the first history trip on the first automotive of human beings.

At the luxury zone, visitors gazed at the business sedan E300 which has been mostly welcomed by celebrities, luxury hotels and business people, the new luxury SUV GL450 and new S500L BlueEFFICIENCY – the most fuel-efficient and powerful luxury saloon in Vietnam.

Meanwhile, at the AMG zone, visitors admired Mercedes-Benz motorsport innovation, with a perfect synthesis of both open-top pleasure and outstanding driving dynamics - the SL350 Night Edition, CL500 AMG and the superstar CLS63 AMG.

“When you own a Mercedes-Benz, it’s not only the car, but also the lifestyle around it,” Loersch said.