Mercedes-Benz launches the new GLK at Vietnam Motorshow 2012

A total of 10 models are displayed on the exhibition center’s largest lifestyle booth (600 square metres) underlining the leading position of the brand, full of diverse theme spaces, showcasing the automaker’s top-notch outlook in Vietnam’s luxury car market. Young dynamism and exemplary efficiency are key factors of all the new Mercedes-Benz products and accessories on show.

“Our presence at  this year’s Motorshow is the clear interpretation of our brand style, young and dynamic, combining the art of futuristic architecture with progressive ideas and exquisite elements. It comes as no surprise that we are proud to have both ‘Tiger’- customers who are young and moving up the career and social ladder fast, besides our strong, traditional ‘Dragon’-group who have already reached the top,” said Michael Behrens, CEO of Mercedes-Benz Vietnam.

The focus of attention at the show is on the Vietnam premiere of the new GLK - a newly designed SUV with upgraded dynamism that represents a unique “Strong Character” within this segment.

“Thanks to our new GLK and the Motorshow, we will develop further momentum in the luxury car segment from the 4^th quarter this year, onwards,” said Dirk Adelmann, sales & marketing director of Mercedes-Benz Vietnam.

Another model that is bound to appeal is the new SLK roadster – which takes driving pleasure and open-air enjoyment to a new level. And, shortly before being introduced in Ho Chi Minh City a few months ago, the “Golden Steering Wheel” and “AUTO Build Design” award-winning M-Class sport utility vehicle is now being showcased at Vietnam Motorshow 2012.

The German “Auto Motor und Sport” magazine’s “best saloon” in luxury class, top-of-the-line S-Class series - the S500 and S300L – on front stage - also received the largest possible interest by business customers.  Thanks to its super luxury form, high level of comfort and innovative technologies which are unrivalled.

In addition to the new GLK, the new M-Class, the SLK, and the flagship S-Class which symbolise respective segments of: luxury SUV, sporty roadster and top-level saloon, Mercedes-Benz Vietnam also highlights the spirit of its professional tuning arm AMG with the E300 AMG and C300 AMG.

Moreover, the most popular entry-level luxury car models are also being represented: the best-selling E250 saloon and a young, red C200 sedan.