Lipton Teas and Infusions has partnered with DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond.
In this new partnership, DKSH will be providing a full range of services to support the business across marketing, sales, logistics and distribution services to support the entire product portfolio of Lipton Teas and Infusions.
|Lipton Teas and Infusions has partnered with DKSH Business Unit Consumer Goods to represent its portfolio of products across Vietnam |
Jennifer Antczak, president Australasia of Lipton Teas and Infusions said, “This partnership is a key step to our Lipton Teas and Infusions growth strategy. We are confident that we have found a great partner in DKSH who will help us realise the potential of our incredible tea brands in Vietnam.”
Lipton Teas and Infusions plans to continue to develop the mainstay black tea but also target key consumer demands and health trends for segments such as functional, herbal, and green tea to expand its presence in the Vietnam market.
Lipton Teas and Infusions has been enhancing the drinking moments of tea for over 150 years with its total portfolio having over 34 brands such as Lipton, PG Tips, T2, Pukka, and Lyons being sold in over 100 countries worldwide.
Terry Seremetis, DKSH Business Unit Head, Consumer Goods said, “For DKSH, Lipton Teas and Infusions is the type of visionary partner that we want to collaborate and win together with. This partnership is an example of how results can be achieved when like-minded organisations work together.”
Lipton Teas and Infusions (previous named Ekaterra prior to 2023) currently generates €2 billion in annual turnover from sales in 150 countries. With over 15,000 colleagues in four continents, the company sources teas and infusions from 21 countries for more than 600 million people each day.
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