LG’s brand shops to showcase leaders

First of all, our brand shops will be designed and operated pursuant to LG’s latest standards. Under the banner ‘An entertaining shopping ambience’, the brand shops will host a premium range of LG products ranging from household appliance line-ups with LCD TVs, fridges, air-conditioners, washing machines, ovens to smart handsets, tablets, and compelling 3D products in their latest versions. Customers can also pick up genuine LG accessories there.

Specifically, the brand shops will offer consumers the opportunity to experience LG’s latest product innovations first hand. Customers can interact with any items of their interest getting heartfelt support from the team of LG staff and consultants. Parallel to introducing customers the entire spectrum of LG product ranges at one stop, LG brand shops promise to turn customers’ monotonous shopping experience into a pleasing entertainment.

LG Electronics has been focusing on manufacturing in Vietnam in its strategy to turn the country into a key production base globally. Do LG brand shops reflect LG Electronics Vietnam’s expansion arm into the retail industry?

Absolutely not. This one is a part of our strategy to expand more products in this important market. Through this channel, we want to provide more places for customers to come and tough all products. This model is also open to all who have the same strategy and operational experience and operational excellence, then we will work with any business partners to operate this brand shop. Needless to say, we would like to build up business partnership with our key customers and we would like to invite our customers to operate this brand shop together.

LG brand shops will turn customers’ heads with innovative productstions first hand.

Vietnamese people’ purchasing power has been declining due to difficult economic conditions. Has this had any impact on your decision to start up your brand shops?

I can say that in the last six months we also had some difficulties, but in general, we have successfully managed and overcome these difficulties. LG is not a short-term brand and we wanted to see more long-term business here. We will also invest more if we see potential in Vietnam in the future, and we continue to invest together with our customers.

How many LG brand shops will you open in Vietnam?

We have a very big target to develop more brand shops across the country, but we have not given out a specific number. Our prime objective is to open more brand shops throughout rural and urban areas, via which we aim to providing more experiences for our Vietnamese consumers and introduce new premium product images to our customers.