International SOS to introduce Aspire Lifestyles brand

April 18, 2013 | 14:18
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International SOS is going to announce launch the new global brand Aspire Lifestyles in Vietnam



Aspire Lifestyles is the highly-anticipated strategic merger of several of the world’s premier loyalty, concierge and assistance solutions providers: International SOS’s Worldwide Enhancement business, VIPdesk in the United States and the United Kingdom and EMSM in South Korea. 
Drawing upon the collective strength of nearly three decades of loyalty, concierge and assistance heritage, Aspire Lifestyles will provide its clients richly customised services, powered by unmatched technology and delivered by an experienced team of over 900 concierges and brand Ambassadors, who speak over 90 languages and dialects, delivering around-the-clock service via 19 concierge centres around the globe.  
With the largest integrated, directly owned and managed global footprint, Aspire Lifestyles provides over 60 million of our clients’ customers with an unmatched degree of local relevance and global reach. The brand is able to provide complete B2B program support to its client base of financial institutions, insurance, hospitality and loyalty schemes all around the world via an award-winning PCI DSS compliant infrastructure and service delivery platform. 
“Over past three years, we have invested heavily in people, processes and technology to create high touch brand experiences. With Aspire, this personalised service enhances the perception of our partners’ brands by going above and beyond their customers’ expectations, forming and building meaningful relationships with them over time,” Brian Loo, group general manager of Aspire Lifestyles, said.
No different from the global client tell, in Vietnam the unique Aspire is the perfect choice to complete B2B programmes supporting clients including financial institutions, insurance, hospitality and loyalty schemes.  Especially for the local bankers, the strategic union of these industry leaders means exciting new opportunities for their brand, utilising the best team and technology to serve the customers.  
“The history of Aspire addressed demand from the fastest growing markets for high-end credit card customers in the world, quickly established itself as an industry-leading provider of concierge services and brand loyalty programmes. Since then, this unique service has developed a market-leading position in financial services, high-end luxury goods and hotel industries, said Nicolas Wauters, country general manager of International SOS Vietnam.

By Ngoc Linh

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