High-calibre names lining up for the Vietnam Value Programme

The Vietnam Value Programme award has elicited the participation of the best and brightest from across all industries in Vietnam

To promote local products in domestic and overseas markets, the government is continuing to pursue its goal of increasing the value of Vietnamese brands.

While participating in this programme, businesses must comprehensively evaluate their activities, production and business results, and branding strategy with the help of the given criteria.

The government aims to encourage the business community to share and pursue the core values of the programme, which focus on quality, innovation, and creativity.

Over the nearly 17 years of development, the biennial Vietnam Value Programme has achieved many positive results, attracting attention and creating prestige for businesses, regulators, and individuals at home and abroad.

The programme honoured countless brands and enterprises which all represent Vietnam’s national brands and contribute to establishing the image of a country with high-quality goods and services that is highly competitive in the international market.

Despite the difficult pandemic, the programme’s seventh selection period this year has still been attracting the participation of more than 1,000 enterprises nationwide.

All applications have been evaluated and assessed according to the criteria specified by Decision No.30/2019/QD-TTg released on October 8, 2019 on regulations for building, managing and implementing the Vietnamese National Brand Programme and Circular No.33/2019/TT-BCT issued in November last year on the criteria of this programme.

Amid the programme, the intellectual right protection and social responsibility of participating enterprises are being encouraged by authorised agencies such as the Ministry of Science and Technology, the Ministry of Finance’s general departments of Taxation and Customs, the Vietnam Environment Administration under the Ministry of Natural Resources and Environment, Vietnam Social Insurance, and the State Bank’s Credit Information Centre.

At the end of September, Minister of Industry and Trade Tran Tuan Anh issued Decision No.2534/QD-BCT recognising 124 enterprises with a total of 283 products that fulfilled or exceeded the standards of the Vietnam Value Programme this year.

Compared to 2018, 27 more enterprises were honoured with the recognition, which is seen as a testament to the attraction and influence of the programme on local businesses in the promotion of raising quality and standards for goods and services.

One of the highlights in this year’s selection is that a large number of popular brands registered for participation in the programme.

As such, this year’s applicants and chosen brands include VnPay, Xuan Hoa, MobiFone, BRG Group, Cholimex, Nam Ha Pharmaceutical, Richy, Vinawind, and more.

Along with them, a number of large private companies have registered to participate in the selection such as Hoa Phat Group JSC and GELEX.

It is expected that the official announcement ceremony for recognised products will be held on November 25 at Hanoi Opera House and broadcast live on Vietnamese national television.