FrieslandCampina, the owner of the Dutch Lady brand, has made it among the top three companies making the largest contributions to improving nutrition globally, announced by the Global Access to Nutrition Index (ATNI).
The ATNI is a ground-breaking initiative that evaluates the world's largest food and beverage manufacturers' policies and performance related to the world's most pressing nutrition challenges: obesity and undernutrition.
|Each year, Dutch Lady invests up to €80 million ($94.4 million) in the research and development of nutrition products |
Royal FrieslandCampina is a multinational dairy group with the world’s leading cooperative dairy business model. In Vietnam, FrieslandCampina is known by the name Dutch Lady, which is also the group’s largest brand.
For the past 150 years, Dutch Lady has used the philosophy of “Nurturing nature” and “Continuous improvement” as a lodestar in all of its research, production, and business. Every year, Dutch Lady invests up to €80 million ($94.4 million) in research and development in order to ensure 100 per cent of its products achieve the best quality through the FrieslandCampina Global Nutrition Standard (GNS).
The Top 3 position in the ATNI is testament to Dutch Lady ’s nonstop efforts for the prime goal of bringing better nutrition to the world.
Operating in the Vietnamese market for the past 25 years, Dutch Lady has been constantly conducting research and improvements to provide products specifically designed for the physical condition of Vietnamese children. Through the results from the Southeast Asian Nutrition Survey (SEANUT) in collaboration with the National Institute of Nutrition under the Ministry of Health, Dutch Lady ’s milk products focus on three criteria: keeping maximum protein and calcium content; reducing the amount of sugar, salt, and fat; and supplementing nutrients that Vietnamese children often lack such as B12 and vitamins A and D.
Dutch Lady also has a rapid transport system that can help ensure the quality of its products which are 11 times safer than the standard.
In addition, Dutch Lady applies the principle of four “Nos” for each box of milk: no antibiotic residues, no pesticides, no preservatives, and no chemical colouring.
These business policy of product diversification helps Dutch Lady’s products and other dairy brands of the group to be present in all price segments, from affordable to high-end, ensuring that consumers are always satisfied and can have access to the best nutritional products at the most affordable prices.
The target is that by 2025, 15 per cent of Dutch Lady products sold in countries with low-per-capita income will be reasonably priced, easily accessible, while still meeting the nutritional standards. This policy also helps the brand to be ranked the highest globally in terms of consumer reach.