Coca-Cola launches 2025 Lunar New Year campaign

This campaign goes beyond delivering festive joy through meaningful activities, and aims to rekindle cherished cultural values and foster magical connections among family and friends through the heartfelt wishes of people for the new year.

According to Le Trung Tin, marketing director of Coca-Cola Vietnam, having been a part of Vietnamese celebrations for over 30 years, Coca-Cola believes that the spirit of togetherness creates magical moments during the festive season. “Acting as a bridge, Coca-Cola hopes these deeply felt wishes will make everyone's Lunar New Year even more special. Through the Tet 2025 campaign and a series of meaningful activities, we aspire to contribute to a vibrant, prosperous, and loving spring filled with connections for millions of Vietnamese families,” said Tin.

Expressions of affection, though seemingly simple, can deepen understanding and strengthen bonds, transforming them into something truly magical.

Recognising this, Coca-Cola aims to be a bridge this Tet, helping everyone convey their heartfelt wishes to loved ones in unique, personalised ways that go beyond traditional greetings.

To facilitate this, Coca-Cola will launch an innovative online platform with an engaging interface, allowing people to send New Year's wishes to their loved ones effortlessly.

Moreover, Coca-Cola is unveiling special Tet packaging that retains the iconic Golden Swallow, a symbol of joy and hope that has become synonymous with the brand during Tet.

This vibrant design, complemented by dazzling fireworks, conveys messages of prosperity and success.

The new packaging includes three unique can designs featuring the motifs "An (Peace), Tai (Wealth), and Loc (Prosperity)", each symbolising a blessing and a wish for good fortune during the celebrations.

In addition, Coca-Cola is introducing an exciting promotion titled “Open the Tet Pack - Hunt for Golden Caps”. This programme offers thousands of attractive prizes, including 500 24k Gold Swallow Caps and numerous valuable red envelopes.

Notably, Coca-Cola will introduce a series of exceptional events leading up to the New Year, providing consumers with memorable Tet experiences. The events, featuring 'first-time' performances, are sure to bring surprise and delight. This will also be an unmissable highlight of the festive season, serving as a wish for a brilliant new year that Coca-Cola wants to extend.

Extending the spirit of togetherness during the Tet holiday, Coca-Cola will continue to collaborate with the Red Cross in the third year of the "Zero-Dong Tet Market" initiative.

With VND5 billion ($208,000) in goods, an estimated 6,500 underprivileged families in Hanoi, Ho Chi Minh City, Danang, Long An, and Thua Thien Hue will have the opportunity to shop for essential supplies, making their Tet meals more festive. Consistently striving to support the local community, Coca-Cola hopes that every family can celebrate a warm and special Tet together.

Coca-Cola's Tet 2025 campaign again underscores the brand's enduring commitment to Vietnamese consumers.

This campaign is expected to invigorate the festive season with new experiences that evoke deep emotions, uniting everyone around the Tet dining table through shared heartfelt wishes.

Coca-Cola is one of the best-known international brands in Vietnam. Coca-Cola Vietnam’s manufacturing facilities in Ho Chi Minh, Danang, and Hanoi employ around 4,000 people, while creating an additional six to eight times of indirect jobs throughout the company’s value chain.

As a total beverage company, Coca-Cola is continuously investing in product innovation, diversifying packaging options, and providing a wide portfolio of quality beverage products, which includes less-sugar and zero-sugar variants.

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