AEON Vietnam accompanies Vietnamese goods week and connects bussinesses

The event was organised by AEON Vietnam in collaboration with the Ho Chi Minh City Investment and Trade Promotion Centre (ITPC) with the aim of introducing new products to consumers while connecting and supporting local businesses to enhance production capacity, promote domestic consumption, and export through the AEON system.

Kazaoka Takao, chief merchandising officer of AEON Vietnam, shared the strategy of promoting the consumption of Vietnamese goods through AEON Vietnam. Photo: AEON Vietnam

Over the past six years, the event has attracted more than 200 suppliers, introducing an average of 400 products to customers each year and has helped AEON reach nearly 1,000 new suppliers.

"Vietnam is a key market in AEON Group's investment and development strategy, second only to Japan. We have begun promoting Vietnamese products to the Japanese market and international markets, and today's event is a prime example of this effort," Kazaoka Takao, chief merchandising officer of AEON Vietnam, said.

The event holds great significance in bringing Vietnamese goods closer to consumers, boosting domestic consumption, increasing purchasing power, and positively contributing to the economic recovery and sustainable development.

Delegates view Vietnamese products introduced at the exhibition. Photo: AEON Vietnam

One of the notable new features in this year's programme is that the supplier management department of AEON Vietnam has provided supplier selection criteria, helping participating businesses better understand the cooperation requirements to meet the standards of a modern retail system.

With the goal of supporting and accompanying local suppliers, AEON Vietnam has also implemented various practical programmes. Among them, a training course on quality management capacity improvement for suppliers offers professional knowledge and helps improve quality management.

By expanding cooperation opportunities and enhancing the value of Vietnamese goods in the international market, AEON not only helps local businesses affirm their position but also promotes product standardisation and innovation.

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