Barcelona's forward Lionel Messi poses for a photo with Chinese fans in Beijing. (AFP/NICOLAS ASFOURI) |
The "Messi Experience Park" will have more than 20 attractions spread out on a site covering more than 80,000 square metres in Nankin, south east China.
The park will "immerse visitors in Messi's universe, combining the latest attractions with spaces to take part in the top sport", said audiovisual group Mediapro, who will run the venture alongside Chinese television group Phoenix Group and the Barcelona forward's Leo Messi Management.
Five-time Ballon d'Or winner Messi, 29, was the second-highest paid sportsman in the world last year, according to Forbes, with an income of US$81.4 million (€72.6 million, just behind his great rival Cristiano Ronaldo with €78.3 million.
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