Diebold Nixdorf celebrates 10th year anniversary of direct presence in Vietnam

May 26, 2017 | 09:18
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Diebold Nixdorf, a leading innovation partner for nearly all of the world’s top 100 financial institutions and a majority of the top 25 global retailers, is celebrating its 10th year anniversary of direct presence in Vietnam.
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Diebold Nixdorf has been operating through both third-party business partners and direct sales for ten years and is continuing to provide hardware, software and services to its banking and retail customers. It is the only ATM manufacturer to have a direct presence in Vietnam and currently serves 32 banking customers with over 6,000 ATMs deployed across the country.

Earlier this year, Deputy Prime Minister Vuong Dinh Hue signed a policy decision encouraging cash-free transactions to reduce the number of cash-based deals, improve overall electronic payment methods and control tax evasion. Under the plan, by 2020 total cash transactions would total less than 10 per cent of total market transactions. But as Vietnam treads the path between the physical and digital worlds, cash remains king as the mode of payment, though in improved and more versatile ways.

With a population of nearly 95 million people, Vietnam has huge growth potential in the banking sector as it expands its services outside of the main cities to more rural areas where almost 70 per cent of the population is unbanked. As of 2016, the total number of automated teller machines (ATMs) in Vietnam was approximately 18,000.

Based on the installed base forecasts in Global ATMs 2021, the CAGR for end-2015 to end-2021 would be 3.9 per cent. 496 million cash withdrawals were made from Vietnamese ATMs over the course of 2015; the annual volume has been increasing at a CAGR of 12 per cent since 2011 according to strategic research and consulting firm RBR.

In addition to its banking solutions, Diebold Nixdorf also has 32 local and international retail customers in Vietnam. It is one of the leading EPOS (Electronic Point of Sale) suppliers in the country with approximately 20 per cent market share. With the impending rapid expansion of the e-commerce market, Diebold Nixdorf is firmly positioned to be able to provide solutions for retailers who are looking for both an online and offline approach with its omni-channel software and services.

Diebold Nixdorf has a team of 68 employees across 2 offices of which 49 work within services. The service call centre team support the field techs through a dedicated helpdesk located in Hanoi including an in-house depot repair centre.

“We’re delighted to be celebrating our 10 years of direct presence in Vietnam, which shows our continuous commitment to our customers in Vietnam. Now through our business combination between Diebold and Wincor Nixdorf we can further expand our solutions to our banking and retail customers driving innovation through technology and services,” Neil Emerson, Diebold Nixdorf’s senior vice president and managing director for Asia-Pacific, said.

“We continue to see a significant growth in the banking and retail industry in Vietnam over the last ten years, and we have already been a long and established partner to our customers,” said Khoi Doan Tran, country manager for Vietnam. “We are excited about the rapid growth for consumers to adopt the digital channels, and we will be there partnering with our customers to provide a comprehensive omnichannel experience.”

Neil Emerson, Diebold Nixdorf’s senior vice president and managing director for Asia-Pacific and Khoi Doan Tran, country manager for Vietnam

Diebold Nixdorf is a world leader in enabling connected commerce for millions of consumers each day across the financial and retail industries. Its software-defined solutions bridge the physical and digital worlds of cash and consumer transactions conveniently, securely and efficiently.

As an innovation partner for nearly all of the world’s top 100 financial institutions and a majority of the top 25 global retailers, Diebold Nixdorf delivers unparalleled services and technology that are essential to evolve in an ‘always on’ and changing consumer landscape.

Diebold Nixdorf has a presence in more than 130 countries with approximately 25,000 employees worldwide. The organisation maintains corporate offices in North Canton, Ohio, US and Paderborn, Germany. Shares are traded on the New York and Frankfurt Stock Exchanges under the symbol ‘DBD’.

By By Hong Anh

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