In preparing to mark a 30-year milestone and set a step for a strong transformation, one of Vietnam’s leading developer CT Group is changing its brand identity.
|The old logo (left) makes way for CT Group’s new one |
The group’s slogan – Total New Urban Developer – along with its missions and core values are still the guiding principles for CT Group moving forward.
|The Wall Street Journal’s article on CT Group back in 2007 |
In 2007, The Wall Street Journal described CT Group as “the claws of the Vietnamese dragon”. To maintain this image, CT Group has always followed Vietnam’s long-term strengths in population and geographical location, to grow from a small local business into a conglomerate of international stature. Each steady step of CT Group has been imprinted on the world economic map.
After nearly three decades of development and growth, this is the first time CT Group has changed its brand identity. There will be no dots on CT Group’s logo, signifying the breaking down of obstacles and breaking the limit so that the claws of the Vietnamese dragon can grow stronger.
Meanwhile, blue is still the dominant colour in CT Group’s logo to signify the creativity, youth, reliability, and professionalism in sustainable development orientation that CT Group faithfully pursues. Red symbolises the fierce spirit of daring to think, daring to do courage, and perseverance to overcome all challenges.
Welcoming its 30th birthday, CT Group is turning a new page in its development history. In addition to CT Land leading in the development of comprehensive urban models, with pioneering real estate for creative young people, new-generation megacities, and community housing products, CT Group also places focus across many technology segments such as fintech, celltech, flytech, proptech, blockchain, and more besides to bring the group into the Industry 4.0 orbit.
To prepare for its initial public offering in 2022, CT Land has a system of real estate products that are structured coherently and aimed at groups of customers with real needs. CT Homes is for working people at an affordable price; CT Town is a project of several hectares located in the centre of districts, close to metro lines or boulevards; and CT World is the product line of megacities. These all integrate the technologies and strengths of CT Group.
In the five-year plan for 2021-2025, CT Group has agreed to set many important milestones, not only for strong growth but also for working with localities and the government to implement many important traffic infrastructure projects. These include the programme to build 100,000 houses for talented young human resources; a high-speed railway to the west region; the second Phu My Hung-style megacity for Ho Chi Minh City in the southwest; working with the city to regulate and control flooding and restore the Vinh Loc Lake project; and developing digital banks for export.
During the campaign to support the poor and accompany Ho Chi Minh City and the southern province of Binh Duong to fight against the current pandemic, CT Group promptly delivered 1,200 tonnes of rice to 350 isolation areas; provided food support for districts; built two treatment areas for Pham Ngoc Thach Hospital; printed and donated millions of anti-pandemic guidance publications to Ho Chi Minh City Department of Information and Communications; supported Binh Duong with billions of VND worth of medical equipment and food; and accompanied Military Region 7 with many programmes to support the poor in the city. CT Group’s fleet has also been directly involved in transporting F0 patients around the clock.
In addition, medicine-focused VGCT Company, from CT Group, is actively seeking to bring the world’s leading COVID-19 drugs to Vietnam in the near future to completely normalise people’s lives.
CT Group is conducting economic recovery activities with daring strategies. The announcement of the new brand identity will mark the next step in a series of activities towards the 30th anniversary of the group’s establishment and turn a new page full of energy, ready to conquer new heights on the development path for a smart and prosperous Vietnam.