California Fitness spends $25 million on Vietnam market operations

May 29, 2023 | 14:46
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The funds will be used to expand, upgrade the equipment, appearance and services of a number of clubs, and renew the lease agreements of four California Fitness at favourable locations for the next 15 years.

California Capital Building and California Sky City Tower will be renewing their lease contracts in Hanoi. The decision to preserve the gold position for these centres marks an important milestone, demonstrating the shared vision and values ​​between California Fitness and its partners.

California Fitness spends $25 million on Vietnam market operations

The signing ceremony to renew the space lease contract between California Fitness and its partners took place on May 26 at California Sky City Tower in Lang Ha, Hanoi

This ensures that California will continue to maintain a high-quality facility that promotes a sense of community, enhances motivation, and supports the personal growth of its members.

The move affirms California Fitness's dedication to creating the ultimate fitness experience at every level, from beginners to experienced athletes.

Dane Fort, general director of FLG Vietnam, which owns the California Fitness brand, said: "California Capital Building and Sky City Tower are two of our oldest clubs. The lease term at these two locations reaffirms our commitment to bring health, happiness and hope to 100 million Vietnamese. We will continue to renew our club so that members can have the best training space."

California Fitness has upgraded a series of exercise equipment from leading brands Technogym, Matrix, True Fitness, and the appearance and lighting of the clubs to ensure members can enjoy the exercise environment. High-class training, service value commensurate with the budget invested for training packages at the club.

California Fitness spends $25 million on Vietnam market operations

Since its inception, California Fitness has always been focused on the mission of creating an ideal workout environment that helps individuals achieve their health and fitness goals.

Dedicated facilities for Yoga and Yoga Plus have been expanded to become a California Fitness club, a multi-disciplinary practice centre to meet the comprehensive training needs of a large number of members.

California Fitness & Yoga is one of the leading health and fitness service providers in Vietnam, serving more than 500,000 members with more than 11 million workouts per year.

Soon, California Fitness will launch the campaign “One Life Live Well” to reinforce its mission.

In addition to the launch of a new membership card class that integrates many breakthrough benefits including accompanying supplementary cards, smart watches, reward points that can be redeemed for training sessions at the VIP Club and other health facilities, the brand also plans to organize a large-scale event to give away 1,000 training packages to the community.

“Continuing creativity and innovation will help us achieve our mission of bringing health, happiness and hope to 100 million Vietnamese people,” said Fort.

Since its establishment in 2007, California Fitness, has had more than 4,000 employees. With a system of 37 gyms nationwide, the system offers comprehensive training services including the most modern equipment, trained and certified coaches, diverse group training classes, and interesting body-changing challenges, promising to bring customers the most exciting and new workout experience.

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By Thai An

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