Acecook’s three decades of bringing happiness

Acecook Vietnam received the award in its first nomination, marking recognition of the outstanding achievements the company has achieved over the years in the Vietnamese market, and bringing happiness to consumers, employees, and society.

The company’s Hao Hao instant noodle brand was also honoured with the Inspirational Brand award. After nearly 25 years on the market, Hao Hao has become a familiar name, chosen by millions of Vietnamese families.

Acecook Group, one of the largest instant noodle companies in Japan, has brought advanced production technology from the motherland of instant noodles to Vietnam since the early 1990s.

Shimada Shigeru, general manager of Acecook Vietnam, said, “Receiving these awards is a recognition of Acecook Vietnam’s contributions, and a motivation for us to make more efforts in improving the quality of products and services, contributing to the development of the economy and building a strong brand in the hearts of consumers.”

The awards earned are not only a testament to consumers’ trust, but also a recognition of the business’s positive contributions to building a strong, sustainable brand and demonstrating social responsibility, Shigeru added.

In recent years, Acecook has continuously invested in improving quality and launching new products to meet the increasing needs of consumers, while creating strong impressions through many innovative campaigns, enhancing connections with customers. It has been highly appreciated for its positive contributions to the community, demonstrating its social responsibility in its journey of sustainable development.

In its decades of development, Acecook Vietnam has gained the trust and support of consumers by providing Vietnamese consumers with delicious, quality products that are rich in flavour and diverse in form.

Acecook Vietnam gives priority to investing in technology, modernising machinery, and constantly researching and improving product quality to bring consumers quality, safe, and reasonably priced products.

Its factories have all cost up to tens of millions of US dollars and are equipped with modern imported machinery systems, automated production line equipment, and average productivity of about 600 noodle packs a minute per line.

Every year, the Japanese company supplies the market with more than three billion instant products, in which Pho De Nhat, Siukay Noodles, and Modern Cup Noodles are loved by many. In particular, Hao Hao has been the best-selling instant noodle product in Vietnam for many years and was confirmed by Vietkings as “the first Vietnamese instant noodle brand to sell 30 billion packages to the market”, equivalent to an average consumption of more than 1.4 billion packages a year.

Acecook Vietnam’s business philosophy is also established, based on the philosophy of Acecook Group. It aspires to contribute to Vietnamese society, providing high-quality products and services to bring health, safety, and peace of mind to customers. The core value of the company is “Cook Happiness”, based on bringing happiness to consumers, employees, and society.

To meet the trend of sustainable development and contribute more good value to society, Acecook aims for innovation through product improvements that help bring health benefits to consumers, develop a dynamic working environment, encourage creativity, be active in community activities and environmental protection, and contribute to building a better Vietnamese society.

In addition, Acecook Vietnam takes part in many environmental protection activities such as improving products from plastic to paper cups, using bioplastic forks, and researching environmentally friendly packaging materials,

In particular, the company has gradually limited the use of fossil fuels and uses clean, environmentally friendly energy sources such as solar energy and clean gas. This contributes to reducing greenhouse gas emissions, saving energy, contributing to environmental protection, and combating climate change.

With a vision of long-term sustainable development, the company will continuously improve itself in order to contribute positively to economic development and demonstrate its sense of responsibility, and have a positive impact on the community.

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