Coca-Cola Beverages Vietnam has taken a stride into the local market with the official launch of Dasani purified bottled water and its “Twist a bottle and provide clean water to communities” campaign.
Dasani is Coca-Cola’s latest beverage innovation in Vietnam and the first purified water brand in the country to provide consumers with an opportunity to give back to their communities through clean water access projects, according to Coca-Cola Vietnam.
Martin Gil, head of the representative office of Coca-Cola Southeast Asia, said: “For each bottle of Dasani purchased, Coca-Cola will donate a portion of the sales to UN-HABITAT to fund clean water access projects in Vietnam. Dasani is available in a unique super-light-weight, environmentally-friendly bottle that is easy to twist to palm-size after use.”
“Twist a bottle and help provide clean water to communities” is part of our commitment to investing in water sustainability efforts in Vietnam through community partnerships,” said Gil, adding that water sustainability was a critical local and global challenge and Coca-Cola were committed to helping to address these challenges through collaboration with government, civil society and NGO partners.
The US beverages firm, which has been ranked among the Vietnam’s top favourite brands in 2010 by market research firm AC Nielsen Singapore, launched Dasani water in the global market in 1999 after the success of Aquafina produced by its rival PepsiCo. Dasani is now one of many brands of Coca-Cola bottled water sold around the world.
Entering Vietnam in 1994, the company has already invested more than $200 million in Vietnam and committed to investing additionally $200 million until 2012. It has bottling plants in Hanoi, Danang and Ho Chi Minh City and provides consumers with a wide range of well-known soft drinks brands such as Coca-Cola, Sprite, Fanta, Diet Coke, Schweppes, and new products such as Minute Maid Splash juice, Joy bottled drinking water and Samurai energy drink.