Keangnam tower changes Hanoi office trends

With more than 40 reputable tenants globally and domestically move in to the Tower, Keangnam has signaled a new trend for Hanoi’s office market. Tenants at Keangnam Hanoi Landmark Tower are high-profile and renowned companies such as KPMG, PricewaterhouseCoopers, Ericsson, Standard Chartered Bank, LG, JGC and Cisco.

Hanoi’s city center - or the so-called “old Hanoi Centre Business Districts”, was to be a spotlight of office leasing market with all big companies located in this area. However, after the government decided to develop the city to the west, much attention has been drawn to this part with many buildings reaching for the sky.

The trend has attracted foreign and state-owned enterprises and thanks to the successful transactions with those tenants, Keangnam has filled up 35,000 square metres, which is equivalent to a size of a typical grade A or B building in the city.

Understanding the advantages of owning a strategic position to “create new trend”, Keangnam has seized the opportunities to attract well-known companies to their building. Those tenants see the value and image of Keangnam to match with their companies’ brand names.

More office acquisitions in the west, particularly at Keangnam, has shown that companies are more willing to locate themselves in the new CBDs in Hanoi than a few years ago.

Competitive rental rates and large floor plate are some of the reasons which attract more and more tenants to Keangnam.

“It is a nice surprise to see high credit and profile companies moving to Keangnam. The movement of the big companies will certainly be followed by others because it is now indeed the right time to be in a new address.

It is to refresh a company’s image, re-position itself and strategise the business in a long run. Keangnam is a truly institutional quality building and the right addresses to be at,” said Kien Bui, associate director of commercial leasing of Knight Frank Vietnam.

Knight Frank is the marketing agent for the office at Keangnam Hanoi Landmark Tower.

As the first large-scale multipurpose complex and an innovative design regime with eco-friendly facilities, Keangnam provides prestigious office space for tenants. Tenants shall have the chance to enjoy optimal and satisfying working environment with a large number of added services from Parkson shopping mall, Calidas serviced apartment, Lotte Cinema, Intercontinental Hotel, various kinds of restaurants, gym, spa and fitness centre, event zones and many others located in the same tower.

“Keangnam introduces a new concept of office building with full package of services to Hanoi market. We hope five years later when the west area officially becomes a new CBD, Keangnam building will be the financial tower of Hanoi,” said Choi Yong Ho, marketing manager at Keangnam.