God of Prosperity lures people to gold stores

February 06, 2017 | 16:20
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Today, which is also the 10th day of the first month of the Lunar Year of the Rooster, is Caishen Day.

Many people in Vietnam take to the streets to buy gold as they believe this will bring them good luck. Here are the photos that VIR’s Dung Minh took in front of some gold stores on Tran Nhan Tong Street.

Many people brought their children along to buy gold with the hope that some good luck will rub off on them, too. The gold stores opened at 6.30 am in the morning today, two hours earlier than usual, but people had been lining up since 5.00 am.

Caishen is a Chinese deity whose birthday has been celebrated for a long time by the sizeable Chinese-Vietnamese diaspora in the south of Vietnam.

In the north, however, the custom is relatively new, only having taken root in the past 20 years. In China, people celebrated Caishen’s birthday on the 5th day of the year instead of the 10th and they burn imitation paper money instead of buying gold.

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By By Dung Minh

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