Fatzbaby best-selling brand on e-commerce platforms

May 04, 2024 | 08:00

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According to research on e-commerce markets by data analysis platform Metric, Fatzbaby accounted for 41 per cent of the mother-and-baby care sector's revenue, the largest share for any company between 2022 and 2023.

The research was based on the quantity of sold items and turnover of products sold on e-commerce platforms, such as Shopee, Lazada, Tiki, and TikTok Shop Vietnam over two full years.

Over the last 14 years, Fatzbaby's knowledge and insight gained through conducting research and understanding the demands of the Vietnamese market has made a significant contribution to its bestseller status on these e-commerce platforms.

As one of Vietnam's top brands with a diverse product portfolio, Fatzbaby provides milk warmers, sterilisers, food blenders, steamers, and slow cookers, which are all made from high-quality materials, are BPA-free, and ensure safety for children.

Fatzbaby's products are available in more than 2,000 shops and supermarkets, as well as medical equipment stores nationwide. Fatzbaby products are also available in the obstetrics departments of over 50 major hospitals, such as Tu Du, Hung Vuong, Hanoi Military Hospital, Phuong Dong General Hospital, and Children’s Hospital 1, 2, and 3.

Fatzbaby's products meet the strict requirements of hospital staff, affirming the company's commitment to providing the safest and highest-quality products for mothers and babies. Fatzbaby is committed to providing safe baby-care products at a reasonable price, and being a companion to mothers and babies during their early years together.

2024 marks a new milestone, providing an opportunity for Fatzbaby to affirm its leading position in the industry of mother-and-baby care products by promoting closer cooperation with hospitals and offering prenatal classes to pregnant women.

*Fatzbaby has registered its trademarks in many countries and its products are distributed by Genex International Distribution JSC.*

Fatzbaby has registered its trademarks in many countries and its products are distributed by Genex International Distribution JSC.

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