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Vinasoy has been a part of Vietnamese consumers’ nutritional lives since 1997, and the brand has also maintained the leading position in the instant soymilk industry for many consecutive years.
According to Nielsen, in August 2021, Vinasoy accounted for 92.2 per cent of the paper-packed soymilk market nationwide. Also, as stated by the global data analysis firm GlobalData UK, Vinasoy was named the first and only Vietnamese enterprise in the top five largest soymilk companies in the world for three years in a row, from 2018 to 2021.
Vinasoy’s enduring journey of conquering local consumers and establishing a strong foothold in the domestic market is the tree that has been nurtured and cultivated to set root in the ground, and this tree is expected to grow strongly, paving the way for Vinasoy’s products to foray into markets globally.
|Vinasoy’s products are now on the shelves of Asian stores|
|Vinasoy’s products are now available at Don Quijote in Japan|
Vinasoy’s products now can be found in nearly 200 Asian stores in the US, Vietnamese convenience stores in Seoul and Ansan in South Korea, 400 Don Quijote stores in Japan, 10 Stop Mart convenience stores in Yangon, Myanmar’s capital, and two traditional markets in Bago.
Vinasoy’s reaching out to the world began in 2020, with product launches on 11 leading Chinese e-commerce platforms.
In 2021, Vinasoy’s products had been officially available in Chinese and Japanese supermarkets. Moreover, Vinasoy has effectively covered the majority of Japan, with approximately 1,000 Asian stores and supermarkets spread along 45 out of 47 provinces.
The strength and vision of the soymilk giant
The US, China, South Korea, Japan, and Myanmar are core markets with huge consumption. Yet, there are hurdles related to product quality and severe inspection criteria of many countries, as well as tough competition from both domestic and global companies.
|The successful entry into key markets has marked a significant step for Vinasoy in fostering an expansion of Vietnam’s soy milk industry, and this has opened new opportunities to expand brand awareness in the world.|
In the last two years, the COVID-19 outbreak has caused the production-supply chain to break down, making it more difficult for many businesses. Nevertheless, Vinasoy has shown persistent efforts to become the leading Vietnamese soymilk manufacturer.
To achieve this, the company has expanded raw material areas and boosted investments in the production system, in addition to focusing on the key aspects of stable product quality and strict international standards.
Also, by using new technology lines, Vinasoy has spent many years researching consumer preferences and tastes, in order to improve products to fit the demands of each export market.
In addition, Vinasoy’s confidence is aided by careful planning, finding the proper strategy to solve pricing problems, distribution methods, brand identity development, and communication tactics, so the brand can successfully enter key regional and international playgrounds.
|Vinasoy has carefully studied customers in export markets, including aspects such as packaging, flavour, and other factors|
According to Vinasoy’s spokesman, exporting Vinasoy’s products to foreign markets is one of the steps in a long-term strategy and in-depth investment to ensure the company’s sustainable viability.
|Domestic dairy groups enlarge capacities to meet fresh demand |
After years of applying high technology and global standards towards green and sustainable manufacturing trends, dairy businesses in Vietnam are showcasing their innovative, high-quality, and safe products to enhance domestic sector performance.
|Project underway to create food map of 100 Vietnamese dishes |
The Vietnam Culinary and Cultural Association (VCCA) is making a list of 100 delicious Vietnamese dishes across the country and creating a digital map for the list afterwards.
|Vinamilk establishes dairy joint venture with Del Monte Philippines |
Vinamilk decided to cooperate with Del Monte Philippines, Inc., a subsidiary of Del Monte Pacific Ltd. to establish a joint venture in the Philippines.
The successful entry into key markets has marked a significant step for Vinasoy in fostering an expansion of Vietnam’s soy milk industry, and this has opened new opportunities to expand brand awareness in the world.
After a quarter of a century, Vinasoy has maintained the image of an enterprise that is always moving forward and transforming. From its core product soy milk, Vinasoy has developed the plant-based nutrition business, launching the very first plant-based yogurt drink in Vietnam, Veyo Yogurt.
|Veyo Yogurt is a step for Vinasoy on a new journey, conquering the field of plant-based nutrition in the Vietnamese market|
The 25-year journey focusing on soybean product research and development, full and thorough preparation investment in human resources, equipment, and raw materials lays a solid premise for Vinasoy to enter a bigger market, explore more values, and expand further.
With the strength and position, Vinasoy’s soymilk and other highly nutritious products undoubtedly reach consumers not only in Vietnam but also in other countries, uplifting the pride of Vietnamese brands