Vinacafe Bien Hoa joins top 50 most valuable brands of Vietnam

September 17, 2016 | 15:05

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Vinacafe Bien Hoa is among the top 50 most valuable brands of Vietnam according to a recently announced list by UK company Brand Finance.

Vinacafe Bien Hoa has been in the market for almost half a century. Its product portfolio include 3 in 1 Original, which has been a customer favourite in the last 23 years, and Vinacafe Chat, which it launched in 2015, with two flavours of filtered coffee, Hanoi and Saigon.

In May 2016, Vinacafe Bien Hoa launched the coffee maker CAFÉ de NAM “Phin Dien” inspired by the unique and traditional Vietnamese “phin” coffee filters but with the added convenience and hygiene of contemporary coffee preparation.

With a single capsule and a push of a button, consumers will be able to enjoy, within 45 seconds, a cup of genuine coffee in three Vietnamese-style coffee flavours: ice dark coffee, strong hot coffee, and ice coffee with condensed milk. With this machine, the company hopes to bring Vietnamese coffee drinks to the world, at equal footing with international drinks such as the Expresso and Americano.

In July 2016 Vinacafe signed the agreement with the Consumer Protection Association of Vietnam committing to list all the ingredients in its products.

The list of the top 50 most valuable brands of Vietnam was released by Brand Finance on September 15. The total value of these top 50 brands of Vietnam was $7.26 billion. Among them are Vinamilk, Masan Group and FPT. This ranking applied the criteria of the ISO 10668 in evaluating brand names. It is recognised by tax and audit agencies and valid in Mergers and Acquisitions (M&A) transactions.

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