The new logo of Vietnam’s tourism |
The winning entry will be used for the 2011-2015 period, replacing the existing slogan “Vietnam - the Hidden Charm”.
Cowan Vietnam Company Limited, the winner of the four-month contest, has defeated other 400 candidates, as its designed logo presents the development strategy, attractiveness, competitiveness of the Vietnamese tourism sector.
In the 2011-2020 period, the sector will strive to gain an annual growth rate of 10-15 per cent for foreign guests, and 15-18 per cent for domestic tourists.
The sector will also enhance the building and developing of its trade mark and expand tourism promotion programs with its new logo.
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