Taiwan Excellence enters its third year in Vietnam

June 06, 2012 | 09:57
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Taiwan Excellence 2012 – the campaign aimed at boosting the reputation of Taiwan and its dynamic industries is officially launched yesterday in Hanoi, marking its third year in Vietnam.

Following the success of the last two years, Taiwan Excellence 2012 with the theme entitled “Creating an Excellent Home with an Excellent Lifestyle” introduces 30 ‘reliable’, ‘innovative’ and ‘worthy’ Home Living and ICT brands to Vietnamese consumers.

If last year campaign focused on promoting high-quality consumer technology products, Taiwan Excellence 2012 witnesses the participation of a much more diverse range of participants. 30 brands spread over different fields including technology, communications, automobile and home appliances.

Taiwan Excellence 2012 offers Vietnamese consumers opportunities to experience leading brands through exciting and interactive activities. Apart from the important annual event - the Vietnam Consumer Digital World Expo (VCW) in August, this year campaign will especially feature a series of mall events held at major shopping centers in Hanoi and Ho Chi Minh City. At these events, participating consumers will find a chance to explore and engage with an array of most excellent products from Taiwan as well as to enjoy many on-site games with attractive prizes.

Huang Chih-Peng, representative, Taipei Economic & Cultural Office in Hanoi, Vietnam said: “Taiwan Excellence has been making a tremendous contribution to the development of a more collaborative and intimate relationship between Taiwan and Vietnam. In 2012, the participation of new excellent brands together with the interest and support of Vietnamese consumers give us a strong belief in a more comprehensive and sustainable cooperation between us two.”

“This has marked the third year of Taiwan Excellence in Vietnam with the mission to promote the advancement and innovation of Taiwan's international brands, offering Vietnamese consumers more choices,” said Tso Wei Dar, director of Taiwan Trade Center, TAITRA’s representative office in Ho Chi Minh City. “We are very proud to contribute to bring Taiwan brands closer to consumers in Vietnam as well as let Vietnamese access the world leading products originated in Taiwan”.

Taiwan Excellence 2012 also introduces supermodel Thanh Hang with her second year on the role of Taiwan Excellence Vietnam’s celebrity endorser.

Joining Taiwan Excellence 2012, consumers will be able to experience some top technology products and home appliances such as AverMedia game capture HD which allows recording Xbox 360, PS3, and Wii HD game play in real-time, medical measurement devices by Microlife – a combination of Swiss innovation & precision and Taiwan high technology & engineering, air purifier and humidifier by Yen Sun – the leading electronics cooling provider and many other Taiwan’s worldwide products.

By Hoang Anh


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