Ogilvy’s 360 Digital Influence team won global Sabre

The SABRE awards is the world's largest awards competition for the public relations industry. It recognises and celebrates excellent PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

Over the past decade, the competition - which includes separate programmes in North America, the EMEA region and Asia-Pacific - has grown to become the largest PR awards competition in the world, attracting more than 3,500 entries from more than 40 countries in 2008.

Ogilvy's Digital Influence team includes more than 90 experts working in Washington DC, New York, Singapore, Paris, London, Shanghai, Hong Kong, Sydney, Tokyo, etc. In Vietnam, the Ogilvy’s Digital Influence has two branches in Hanoi and Ho Chi Minh City.

Althoughnewly established in 2009, Ogilvy’s Digital Influence team has seen rapid development in changing Vietnamese customer perception on the importance of using social media. The major clients include Ford, Visa, Pond's and Sunsilk with successful programmes such as "Fiesta Hunt" (Ford), "The Game Never Ends” (Tiger), "Goodbye to Andy and Lili" (Comfort).

“Social networks and social media have changed not only the methods and tactics for brand building but also affect the marketing communications and even the communication strategy of a company, organisation, and brand in general," said Nguyen Thu An Ha, director of Ogilvy's Digital Influence at T&A Ogilvy.

In order to buildan effective social media strategy, communication specialists must constantly learn and update new social trends to provide timely consultancy for clients. That's why every week Ogilvy holds online and offline trainings on social mediawith the guidance of leading experts in the region. With local insight and global expertise, Ogilvy’s Digital Influence will continue to develop the skill sets for the team of expert to bring out most creative, efficient and innovative campaigns for clients.