Mondelez Kinh Do elevates consumer shopping experience

Mondelez Kinh Do, the company behind renowned confectionery brands like Cosy, Kinh Do, Solite, AFC, OREO, and Cadbury, is investing strongy in promoting sales through digital platforms, aiming to create the most convenient and diverse shopping experience for consumers.

E-commerce: more than just a sales channel

E-commerce platforms provide a massive user base and utilise smart algorithms that enable Mondelez Kinh Do to efficiently reach their target customers.

Through the integration of data and technology, the company can optimise its marketing and advertising strategies, thereby attracting and nurturing relationships with potential consumers.

Developing in line with trends and user needs, e-commerce and social platforms have been actively promoting new features that allow users to shop and entertain within the same application, as seen with TikTok Shop.

This means these channels are not just for sales, but also crucial opportunities for brand promotion and building strong relationships with consumers. This trend in e-commerce is expected to grow, and Mondelez Kinh Do's involvement in TikTok Shop showcases its innovation and market adaptability.

Mondelez Kinh Do achieves great initial milestones on TikTok platform

With continuous efforts, Mondelez Kinh Do was honoured at the TikTok Shop Summit 2024 with the theme “Comprehensive Solutions for Sustainable Growth”.

The company achieved a 22-fold increase in gross merchandise valuegrowth and ranked top in Lunar New Year gift basket brands. Achieving these milestones on TikTok is a stepping stone for rapid future growth.

By engaging in e-commerce platforms, Mondelez Kinh Do has expanded its sales channels and offers more shopping options for consumers. Now, consumers can easily order products from anywhere, anytime, with an internet connection, in addition to visiting physical stores.

Besides its core products, Mondelez Kinh Do is also extending various other products and services on e-commerce platforms. This expansion provides consumers with more choices, increasing sales opportunities and market reach.

Mondelez Kinh Do is investing strongly in promoting sales through digital platforms

Towards sustainable growth on e-commerce platforms

Mondelez Kinh Do aims to expand its product range to meet the diverse needs of consumers during holidays such as Lunar New Year and Mid-Autumn Festival, as well as in daily life.

This renders richer and more convenient choices for consumers. Additionally, the company continues to prioritise operational optimisation to enhance user experience and ensure convenience and reliability in every transaction.

Mondelez Kinh Do aims to expand its product range to meet diverse needs of consumers

Investing in the creation of innovative and engaging content is crucial for enhancing user experience and fostering deeper brand connections. This approach helps build a loyal and passionate community around their products.

In the future, Mondelez Kinh Do will continue to closely collaborate with e-commerce platforms to deliver the best shopping experience for consumers.

The ultimate goal is to create a harmonious blend of creativity and efficiency, leading to sustainable growth and long-term customer relationships.

With these strategies, Mondelez Kinh Do is committed to continuous innovation, optimising shopping experiences, aiming for growth, contributing to market development, and providing practical value to consumers.

Customer feedback is pivotal in helping the company understand consumer needs and desires, thereby improving and optimising their products and services.

Moreover, prompt feedback from e-commerce platforms allows the company to adjust its marketing and sales strategies timely and effectively, enhancing product quality and fostering consumer connections.

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