Mondelez Kinh Do inspires students to Go Green

December 11, 2020 | 11:00
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As one of the leading food and beverage companies in Vietnam, Mondelez Kinh Do is committed to playing a leading role in sustainable development efforts in the country through meaningful programmes.    

The annual Joy Schools programme by Mondelez Kinh Do Vietnam, which aims to create sustainable growth for students in schools through educational programmes, has been taking place in Vietnam since 2017. This year, on December 4, 2020, with the theme "Go Green", the programme went to Tran Quoc Toan and Binh Thuan primary schools in the southern province of Binh Duong with over 3,000 students to participate.

As many people worldwide are facing the dire consequences of climate change, society needs eco-innovation and a sustainable focus more than ever before. Unwavering efforts are underway to reduce emissions and waste are one way to create a sustainable future for new generations. Still, there are even better tools, such as teaching students how to live sustainably.

The programme has drawn the collaboration of the Binh Duong Department of Education and Training and Department of Science and Technology. The events will be continuing at two other primary schools – Cam Xa and Phung Chi Kien – in Hung Yen province in Northern Vietnam by the end of December 2020, attracting over 1,300 students.

mondelez kinh do inspires students to go green
The Joy Schools programme of Mondelez Kinh Do Vietnam has been running in Vietnam since 2017

Since the launch of this Joy Schools programme in Vietnam in 2017, more than 500 employees have contributed nearly 2,000 volunteer hours to provide environmental advocacy, nutrition education, active lifestyle, and access to fresh food for primary students through countless joyous moments.

At the highlight of this year's events, Mondelez Kinh Do handed over 160 laptops to the schools' headmasters. It is an effort to provide students with access to technology and online learning resources for high-quality learning opportunities and future growth.

With the theme "Go Green", Mondelez Kinh Do creates a fun-learning playground with numerous exciting activities that led students through four vital green activities, including green educational games and workshops, green creativity, and especially green tree, where students together created a tree with hand leaves as a promise, a commitment to join hands in protecting the environment.

mondelez kinh do inspires students to go green
Mondelez Kinh Do creates a fun learning playground with numerous exciting activities

At each activity, students get an understanding of the importance of reducing and separating waste and how to recycle in everyday life through fun interactive games and real experiences. They were watching documentary videos to enhance awareness of the increasing risk of plastic waste in Vietnam. Besides, volunteers energised kids with craft-making projects and growing trees from recycled plastic bottles that they can use to decorate homes and classrooms.

With the theme "Go Green", Mondelez Kinh Do creates a fun-learning playground with numerous exciting activities that led students through four vital green activities.

"As one of the leading food companies in Vietnam, Mondelez Kinh Do is committed to playing a leading role in environmental impact reduction and sustainable development efforts. Through the Joy Schools programme, we are proud to provide a path for students to learn about reducing plastic waste and sustainable living, thereby inspiring communities to care for the sustainable development of the world we live in," said Bui Dang Duyen Mai, Mondelez Kinh Do country manager, Corporate and Government Affairs, Vietnam.

Ever since entering the Vietnam market, Mondelez Kinh Do has stepped up to make their snacks the right way to preserve the planet and meet consumers' aspirations every day.

To make an end-to-end positive impact on the world and the communities, Mondelez Kinh Do continues to simplify and use innovative packaging materials to facilitate recycling in existing infrastructure. The company has achieved a recycling rate of 96 per cent for organic waste while 82 per cent for inorganic waste, the total amount of garbage decreased by 51 per cent in 2020 against the 2015 baseline, and achieved 100 per cent recycling rate and add recycling information to labels by 2025.

Recently, Mondelez Kinh Do was honorably awarded AmCham CSR Awards for three consecutive years (2018, 2019, 2020) for best CSR practices, especially during the COVID-19 situation, and for being a role model of sustainable business practices. The company was honoured with the "2020 Community Impact Achievement" Award by the AmCham Vietnam and named on Binh Duong Green Book in 2020.

By Anh Duc

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