Miniso and Mumuso flogging Chinese goods in Vietnam?

May 11, 2018 | 09:49
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Not including Vietnamese labels and selling Chinese goods under Korean and Japanese brands are the newest scandals erupting from several stores of Korea-based Mumuso, Japan-based Miniso, and Daiso in Vietnam.
miniso and mumuso flogging chinese goods in vietnam
SBS News from Korea brought up the suspicion that Mumuso assumed a false Korean identity (Photo: SBS)

Korean media has just expressed suspicion that Mumuso stores are falsely assuming Korean origins because its headquarters is located in China. Furthermore, in Korea Mumuso is completely unheard of and has no retail stores.

According to newswire, many Mumuso stores in Hanoi are offering products labeled “Mumuso–Korea” but are of Chinese origins. In addition, a representative of Mumuso also mentioned that the company imports goods from a third party, meaning that good go from Korea to China and then to Vietnam.

To clarify this issue, VIR contacted Mumuso Vietnam and were told that the company will organise a press conference “at the nearest time” to clear up queries.

Not only Mumuso, but many other retail brands, including Miniso and Daiso were caught up in this scandal.

In particular, despite describing itself as a Japanese retailer giant, Miniso only has four stores in Japan, but 1,100 stores in China.

A source of also stated that despite setting foot in Vietnam in September 2016, Miniso’s products are not labelled in Vietnamese and do not carry Conformity to Regulation (CR) stamps in accordance with Vietnamese regulations, making consumers worried about the quality and the ingredients of the goods.

miniso and mumuso flogging chinese goods in vietnam
Many Miniso products do not have Vietnamese labels and CR stamps (Photo:

Thuy Chi (Cau Giay district, Hanoi), a Miniso buyer, said: “Many products at Miniso have no Vietnamese labels, which makes it difficult to understand their uses, and I have to ask the salesclerks for help before purchasing.”

Similar to Mumuso, Miniso’s representative also declined to comment to VIR, saying the company will provide official answers as soon as possible.

According to the Hanoi Market Management Department, all import goods have to be labelled in Vietnamese, including the name of the importer, the product, instruction manuals, and ingredients. If distributors do not label their imported goods in Vietnamese, they will be punished in accordance with Vietnamese regulations.

By Van Anh

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