MINISO opens unique three-story store in Vietnam

MINISO opens unique three-story store in Vietnam

Lifestyle brand MINISO has opened its brand-new concept store in Vietnam, situated on Nguyen Trai street in the heart of Ho Chi Minh City’s commercial district.
The expansion plan of MINISO is outdated?

The expansion plan of MINISO is outdated?

Even as physical stores are getting out of date, Japanese-looking MINISO is still targeting expansion by using capital mobilised from the US stock market. 
Japanese-looking Miniso officially listed on NYSE

Japanese-looking Miniso officially listed on NYSE

The boss of China-based household item retailer Miniso has become a new billionaire within a few days of taking the company on the US stock exchange.
Mumuso and Miniso under scrutiny

Mumuso and Miniso under scrutiny 1

The Ministry of Industry and Trade has upheld a decision to impose inspections on Mumuso Vietnam, signalling the first step in handling the selling of Chinese goods under South Korean and Japanese brands in some store chains across the country.
Mumuso origin scandal deepens

Mumuso origin scandal deepens 1

Korean television MBC in a feature on Mumuso demonstrated that the inscriptions on the company's products are gibberish.
Miniso and Mumuso flogging Chinese goods in Vietnam?

Miniso and Mumuso flogging Chinese goods in Vietnam?

Miniso, Mumuso, and Daiso are accused of selling Chinese goods under the guise of Japanese and Korean companies.
Questionable origins may spell doom for newcomer Miniso

Questionable origins may spell doom for newcomer Miniso

Retailer Miniso could be off to a rocky start as Vietnamese consumers question the brand’s credibility.