Mercedes-Benz keeps on shining with top brands

Mercedes-Benz Vietnam’s CEO Udo Loersch hands over a GLK key to singer Phuong Linh, who is the 18th newly welcomed member of Mercedes Celebrity Club

Late last week, Mercedes-Benz continued to celebrate the anniversary of the birth of its first motor car with a two-day event aimed at the company’s corporate customers, loyal customers and partners.

Titled “125 years of innovation fest”, the largest fleet customer gathering of the year was highlighted by an event at the InterContinental Asiana Saigon Hotel on August 19 in the exciting mood of German Oktoberfest.

The next day, Mercedes-Benz hosted the colorful summer festival with special factory tours, test-drives and passenger rides on GLKs climbing over the hill at Mercedes-Benz Vietnam factory in Ho Chi Minh City’s Go Vap district, as well as entertainment for kids and young people, Mercedes GT5 racing simulation preview for VIPs, a beauty salon for ladies and service consultancy, to highlight the impressive history of the brand together with customers.

“Mercedes-Benz has a 125 year history in the world and over 16 years in Vietnam. The three-pointed star has been associated as the symbol of success for high achievers not only in Vietnam but everywhere in the world. Our customers vary from individual young elites, successful business people, celebrities to diplomatic organisations, five-star hotels and resorts, large corporate groups in diversifying luxury business areas.

“This year on the very special celebration of our brand, we once again would like to send our sincere thanks to all Mercedes-Benz customers in Vietnam,” said Mercedes-Benz Vietnam’s chief executive officer Udo Loersch.

Particularly, the company has been offering complete packages for fleet customers and partners in line with their business requirements in terms of special pricing, finance solutions (with Techcombank), regeneration of used fleet, long-term rentals from AVIS, insurance from Liberty and service solutions.

Mercedes-Benz Vietnam’s marketing director Martin Schulz (on the right hand) and Vietnam Star general director Marcus Kleine offers a certificate of appreciation to Vo Thi Ha Giang, communication director Trung Nguyen Coffee Company - one of Mercedes-Benz’s biggest corporate customers in Vietnam

Corporate owners also have opportunities to have their cars lovingly cared for with comprehensive service solutions including round-the-clock emergency services, genuine part installment, full warranty policy, maintenance package and courtesy cars as well as nationwide sales and a Mercedes-Benz service network from Mekong Delta to northern cities.

Mercedes-Benz also gives special offers to all customers buying its cars from now until September 30, 2011 - supported 5 per cent registration fee for GLK and similarly 10 per cent for sport cars (E-Coupe, SLK and CLS).

Mercedes-Benz achieved in the year’s first seven months a total sales volume of 1,500 units, in which the passenger car segment obtained 1,110 units, a year-on-year increase of 25 per cent.

Besides targeting individual customers, Mercedes-Benz has been very successful with its business fleet in Vietnam. At the moment more than 80 per cent five-star hotels and resorts are using Mercedes-Benz luxury fleet for their high class transportation service. They are the InterContinental Asiana Saigon, InterContinental Westlake Hanoi, Park Hyatt Caravelle, Sofitel Saigon, New World Saigon, Windsor, Hotel De I’Opera Hanoi, VinPearl Luxury Nha Trang, VinPearl Luxury Danang and Palm Garden Resort. Other corporate groups using big Mercedes-Benz fleets include DHL, Fedex, Sasco, Trung Nguyen, Mai Linh, Toan Thang and Hoa Mai, to name a few,  as high class transportation service providers.