Japan's NTT e-Asia invests in Vietnamese digital ads platform provider AWING

The share acquisition is made by subscription of new shares through third-party allocation and purchase from existing shareholders. The investment ratio is AWING Founders at 57.7 per cent, NTT e-Asia at 32.5 per cent, and other individual shareholders at 9.8 per cent. NTT e-Asia will become the largest shareholder of AWING.

AWING is a tech startup established in 2017, expanding its business base in Vietnam by developing a platform which delivers digital advertising to end-users when connecting to Wi-Fi. Their business model is a revenue-sharing model with Wi-Fi access point owners.

The company says it is the only one in ASEAN to succeeded with the business model at present. AWING delivers interactive ads through a highly scalable platform, and plans to enter the digital advertising market beyond ASEAN nations.

NTT e-Asia will invest in AWING as a strategic business partner and utilise its relationship with various telecommunications carriers and telecom equipment manufacturers. With this investment as a foothold, NTT e-Asia will participate in AWING’s business to expand their business in ASEAN countries.

Furthermore, NTT e-Asia will promote collaboration, creation, and expansion of various businesses through partnership with local companies including startups in telecommunications, digital technology, and various primary industries.

The Japanese company set up offices in Ho Chi Minh City, Singapore, and Jakarta in July 2023, and has been accelerating the discovery, formation, and launch of various businesses to contribute to creating value in ASEAN markets.

In October last year, NTT e-Asia also purchased the shares of OCG Technology JSC to make it a consolidated subsidiary, from 49 per cent to 99.5 per cent, in order to make it an expansion base for the NTT East Group's software development system.

NNT East Group, its parent company, specialises in providing telecommunications and IT services in Japan.

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