Hybrid working proves to be new partnership frontier

September 12, 2022 | 08:00
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The boom in hybrid working is proving to be a boon to investors and entrepreneurs seeking new partnership opportunities. And IWG is leading the way.

New research from IWG shows that flexible office space is now the most sought-after option for investment, eclipsing traditional industries including coffee shops and gyms.

By 2030, it’s predicted that 30 per cent of all commercial real estate will be made up of flexible workspace.

What’s more, with the sector growing by 10 per cent each year, there has never been a better time to take advantage and seize this opportunity.

This is what makes the flexible workspace sector one of the most exciting growth markets in the world.

Hybrid working proves to be new partnership frontier
Photo: IWG

A market shaped by IWG

When visionary entrepreneur Mark Dixon launched Regus in 1989, he created a brand-new market for flexible workspace and coworking that has been growing ever since.

IWG is now the global leader in the workspace sector, with a network that is almost four times larger than that of its nearest competitor. On top of that, they’re adding an average of at least one new centre every day.

Throughout that time, the market has been led, shaped, and defined by IWG, including its world-leading brands Regus, HQ, Spaces, and Signature.

IWG today remains the largest industry player by far, enabling millions of people around the world to enjoy a great day at work. Some key stats include more than eight million customers in over 120 countries, over one million enquiries annually, and 3,500+ locations worldwide in 1,100 towns and cities. Global brands including Regus and Spaces match every kind of business, work style, and price

A proven business model, fine-tuned for success

“Multiple studies have shown that businesses of all sizes are planning for a hybrid future,” says IWG founder and CEO Dixon.

Flexible workspaces are playing a major part in that future. Demand across IWG markets has consistently been up month-on-month throughout the course of 2021.

That growth has caught the attention of investors, with flexible workspace now being considered the leading option for investment, with IWG seeing a staggering 350 per cent rise in the number of committed franchise locations in the first half of 2021.

It’s been a truly global success story, demonstrating the strength of the hybrid revolution.

Meanwhile, Dixon anticipates that growth will continue and believes the change in working culture is irreversible Partnerships will continue to play an important role in building on that success.

Why become a partner with IWG?

Global market leader

IWG has a proven business model and leading global brands that can transform the untapped potential of the flexible workspace market into exceptional cash returns.

Established customer base

Partners can take advantage of the strong loyalty IWG’s brands inspire and tap into the millions of customers who use their products and services every day.

Highly effective sales and marketing

Partners can leverage IWG’s highly effective marketing strategy and global sales platform which generates 100,000+ enquiries every month.

Multi-brand offering for every business need

Regus: professional workspaces designed for productivity

- Extensive global coverage

- Wide variety of sizes

- Specialising in small, private offices, and coworking areas

Spaces: workspaces with a creative, entrepreneurial feel

- 200 city-centre locations and growing

- Coworking facilities from 20,000 to 100,000 sq.ft.

- Option to create fully customised client areas

Are you prepared to meet the unprecedented demand for flexible office space and capitalise on this once-in-a-generation opportunity?

Then join the world’s number one workspace and coworking provider as a partner.

See more info: iwgplc.com/develop-a-location

By Mai Dang

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