ERA launches OpenAI GPT-3.5 across Asia-Pacific

Having first launched in Singapore via its SALES+ super app on March 6 to resounding praise from its more than 8,700 agents, OpenAI GPT-3.5 will now be available and accessible by more than 23,000 ERA agents in Asia-Pacific.

Leveraging the powerful underpinnings of the popular AI tool ChatGPT, this feature will revolutionise how agents manage their daily work, equipping them with automated features that save time on mundane administrative tasks, including copywriting, content generation, and translations, allowing them to focus on the more challenging aspects of their job.

Since its launch in August 2022, SALES+ has secured more than 15,000 downloads between March and May in Singapore alone. The ChatGPT feature has been accessed more than 70,000 times by more than 3,500 unique users. The Advanced section has proven to be the most popular, receiving almost half of the total number of submitted queries.

From June, these AI-powered real estate tools will be available to the rest of ERA Asia-Pacific’s regional offices as a web-based application, including Cambodia, China, Indonesia, Japan, Laos, Malaysia, South Korea, Taiwan, Thailand, and Vietnam.

Branded AI LAB, this Asia-Pacific rollout aligns with ERA’s annual theme of Enrich Lives, Embrace Tech, wherein realtors are technologically empowered to benefit consumers. This allows prompt engineering, which involves guiding AI to craft high-quality copies with a human voice, enabling agents to provide an efficient and superior real estate transaction experience.

Marcus Chu, CEO of ERA Singapore, ERA Asia-Pacific, and Asia-Pacific Realty

Marcus Chu, CEO of ERA Singapore, ERA Asia-Pacific, and Asia-Pacific Realty said, “Integrating AI into our tech offerings was a natural next step to take. The AI has bolstered our agents’ ability to do what they do best, to do it faster, and also to do it better.”

“By rolling out our AI proptech tools to the rest of ERA’s Asia-Pacific offices, we can take that synergy and harness it to drive even more growth, fuelling our success across the region,” Chu added.

With competition intensifying in the real estate industry, Marcus strongly believes that proptech innovation is the way forward.

"Technology is pivotal for staying competitive. It is why we are always striving to make headway in our digital solutions. With our proptech, ERA agents not only have the ability to adapt to fast-changing market conditions, but can also stay ahead of the pack. Taking a broader perspective, this will solidify ERA’s identity as a dynamic, ever-evolving business among consumers and agents," continued Chu.

Shedding light on ERA’s plans to achieve its vision, Chu shared about new breakthroughs that are waiting in the wings.

“We intend to implement more tech enhancements, such as a new listing portal, an in-app visual optimisation function, as well as advanced content analysis. Agents will also enjoy a seamless experience when they submit their transactions online,” he said.

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