Banyan Tree taps into pent-up demand for travel in Vietnam

A Wellbeing Sanctuary from Banyan Tree in Phuket, Thailand. The sanctuaries offer a suite of services emphasising stress management and emotional resilience

The COVID-19 pandemic has turned everything upside down, especially in the virus-hit southern provinces. The strict social distancing measures for the past four months are wreaking havoc on people’s physical and mental health. Those who are stressed out by the pandemic are now seeking ways to improve their mental health and well-being. Thus, there has been a strong shift to staycation as people want to spend their vacation close to their home.

“With the Vietnamese government's well-regulated health and safety measures, we have seen strong domestic market demand post-COVID-19, proof of the resilience in Vietnam's economy,” said Ho Kwon Ping, chairman of Banyan Tree Group. “Ho Tram was a location we identified together as such a destination where it is a beachfront leisure market found less than a two-hour drive from Ho Chi Minh City, with existing and upcoming integrated resort destinations, that has the potential to be the go-to getaway for urbanites in one of the economic centres of Southeast Asia.”

According to JLL Vietnam, the hunger for holidays is stimulating the hospitality market after several months of social restrictions in various places. Destinations close to Ho Chi Minh City like Vung Tau, Ho Tram, and Long Hai as well as tourist-centric cities like Dalat, Nha Trang, and Phan Thiet start to be filled with tourists on the weekends.

Among them, Ho Tram is attractive to locals and travellers alike thanks to its clean sea water and the wide stretches of unexploited silver sandy beaches. Located on the most magnificent coastal route in the south, running from Ho Tram to Binh Chau, Angsana Residences Ho Tram is one of the ideal staycation destinations for people who are looking to improve their physical and mental wellness.

Angsana Residences Ho Tram is developed by Madison Land and operated by Banyan Tree Group, a leading global hotel and resort management group. Despite the challenges and disruptions caused by the pandemic, Angsana Residences Ho Tram is well on track for completion on schedule, and the investor is committed to transferring products in the coming time to meet the travel demand post-COVID-19.

Angsana Residences Ho Tram is nestled in the magnificent coastline amidst untouched beaches and uncontaminated environment. Thus, any stress and anxiety will melt away once people set foot into the realms of the enchanted resort.

Boasting 52 luxury villas with modern amenities, Angsana Residences Ho Tram is set amongst stunning scenery of ocean and stream views. Travellers can admire the sunrise and sunset over the sea thanks to the project’s 280m beach front. Meanwhile, the 325m Serenity Stream walk will soothe visitors’ mind and refresh the soul.

The Serenity Stream walk, a special highlight of Angsana Residences Ho Tram

The design of the villas pays homage to its surrounding as it draws inspiration from the Melaleuca tree in Ho Tram coastal route. Slightly stylised melaleuca trunks, leaves, and flowers are incorporated into every detail, creating a perfect blend of traditional Vietnamese architecture with a modern twist.

Marking the group’s 27th Anniversary, Banyan Tree Group has recently launched the “Rediscover the World” programme to facilitate travellers to take a rest, play, and rejuvenate themselves on that long-awaited vacation post-COVID-19.

Moreover, wellness-minded folks can enjoy savings on signature massages and spa treatments to de-stress and rejuvenate themselves. Each Banyan Tree Spa therapist undergoes at least 350 hours of training based on the stringent curriculum of the accredited Banyan Tree Spa Academies. The intuitive art of touch and high standards of dedicated service are the highlights of each Banyan Tree Spa experience.

Angsana Residences Ho Tram not only caters to travellers’ mental health and well-being, but also catches up with the hospitality trends towards sustainable development in the region and Vietnam. According to Ho Kwon Ping, chairman of Banyan Tree Group, Southeast Asia is a treasure trove of culture, beautiful destinations, thriving economies and tropical weather. Vietnam is uniquely positioned within this market, with more than 3,000km of beautiful coastline to the east and mountainous terrain to the west. Coupled with the rising standards of living and an emerging youthful population, there is tremendous untapped potential and demand for tourism and quality hotels.

“As a socially responsible business, Banyan Tree Group was founded with the core value of driving sustainable development in the communities where we operate globally. Both Madison and the Banyan Tree Group share this same vision that hospitality is a potentially lucrative business with an avenue to uplift the destinations where we find our developments. Within Madison's diverse portfolio, many parts of their business have economies of scale with hospitality, which makes them the right partner to bring high-quality products in the Vietnamese market like Angsana Residences Ho Tram.”

Beginning in 1994 as a sanctuary for the senses, Banyan Tree Holdings’ presence grew from a single resort in Phuket to become one of the world’s leading independent, multi-branded hospitality groups today. The group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred on five award-winning brands – Banyan Tree, Angsana, Cassia, Dhawa and Laguna – that offer exceptional design-led experiences for the global travellers of today and tomorrow.

Rooted in the ethos of “Embracing the Environment, Empowering People”, the group places emphasis on the physical and human environment when making business decisions. The resorts and hotels are constructed in harmony with the natural surroundings, through thoughtful design and construction techniques and hotel operations.

Vo Trung Chinh, chairman of Madison Land commented: “Vietnam boasts vast potential for hospitality development, especially Ho Tram which is promising to be the most popular destination for travellers. The partnership with Banyan Tree to manage Angsana Residences Ho Tram is a testament to Madison Land’s commitment to bring the best quality and investment potential to customers.”