Xiaomi becomes second-largest smartphone manufacturer in Vietnam

May 06, 2022 | 18:46
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Xiaomi has officially surpassed a series of long-standing names in the Vietnamese market to rise to the second position among the biggest smartphone manufacturers in the first quarter of 2022.

According to a recent report by Canalys, Xiaomi continues to maintain its growth compared to the same period last year and is the company with the highest growth rate. With a 22-per-cent market share, Xiaomi has – for the first time – risen to the second position in the Vietnam market.

This achievement has confirmed Xiaomi's commitment to ensuring to serve the market's needs through a stable supply chain management while constantly improving and enhancing production. With a growth of 67 per cent on-year, Xiaomi has succeeded in maintaining sustainable positive indices.

Xiaomi becomes second-largest smartphone manufacturer in Vietnam
Xiaomi became the second-largest smartphone manufacturer in Vietnam for the first time

This achievement is a testament to Xiaomi's unremitting efforts in Vietnam and, at the same time, reaffirms Xiaomi's advantages when pursuing Innovation for Everyone.

Patrick Chou, general director of Xiaomi Vietnam said, “Xiaomi is very happy and proud of its achieved results. Thank you to all Xiaomi fans, partners, media, and companions, who have always supported Xiaomi over the years. We are committed to not only focusing on bringing Xiaomi's latest high-end product range to Vietnam but also offering comprehensive experiences to as many consumers in Vietnam as possible."

Xiaomi becomes second-largest smartphone manufacturer in Vietnam
Patrick Chou, general director of Xiaomi Vietnam

From the beginning of 2022, Xiaomi has brought to this market its flagship Redmi Note 11 Series products. The Redmi Note 11 Series continues to raise the bar in the mid-range segment with advanced technology and top specifications for its consumers.

The momentum continues with the launch of the Xiaomi 12 Series, in which the latest Xiaomi 12 flagships duo makes it possible to take cinematic and studio-quality photos in low light or with moving subjects. Owning a cluster of three professional cameras, 50MP ultra-wide angle, and 8K recording ability, the flagships help users become professional masters of every scene.

Along with the launch of the Xiaomi 12 Series, Xiaomi Vietnam also announced to become a content partner of National Geographic in the Proactive Action campaign. The campaign will highlight the hidden beauty and cultural quintessence of Vietnam through the lens of the Xiaomi 12 flagships.

Besides this, the expansion of its AIoT product range has also been a vital move of Xiaomi, following its Smartphone x AioT strategy. The strategy brings along products such as the Redmi Buds 3, Xiaomi Buds 3T Pro, Xiaomi Watch S1, Xiaomi Watch S1 Active, Mi Robot Vacuum-Mop 2, and many more.

Xiaomi Vietnam also implements collaborations with important partners such as Digiworld, Synnex FPT, Lazada, and Shopee to strengthen and increase new retail channels and create maximum convenience for consumers. This has undeniably contributed to Xiaomi’s success in becoming the second-largest smartphone manufacturer in Vietnam.

With innovation at its core and the ability to quickly adapt to changes in the market and users’ needs, Xiaomi has been able to steadily develop and continue to achieve success. In the second quarter of 2022, Xiaomi will continue to offer new products in its mission to upgrade smart living experiences for every home, as well as provide a comprehensive range of its smart products to users in the Vietnamese market.

By Thanh Van

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