US firm wants to develop restaurant chain in Vietnam

July 26, 2012 | 09:54
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The Johnny Rockets Group from the U.S. is looking for opportunities to develop the fast food chain in Vietnam as part of its strategy to expand its brand to potential markets in Southeast Asia.

Steve Devine, president of International Development at The Johnny Rockets Group, said that the firm was seeking partners to franchise its fast food restaurant chain in Vietnam.

“Vietnam is full of potentials, and we are seeking locations for our very first restaurants here,” Devine said. Before deciding to enter Vietnam, the firm has spent nearly four years studying the market, he added.

Hamburgers, French fries and beverages are what will be served at The Johnny Rockets restaurants in the coming time.

To penetrate the market, The Johnny Rockets on Tuesday signed a contract with CB Richard Ellis Vietnam (CBRE) to have CBRE as its property consulting firm in Asia and find suitable locations to open fast food restaurants in Vietnam.

Besides, this US firm will expand to Hanoi and Danang City after opening its first restaurants in Ho Chi Minh City next year. Under the development plan, the firm will open ten fast food restaurants in Vietnam in the next ten years.

The Johnny Rockets has opened 300 restaurants in 16 countries, including ten restaurants in the Philippines, South Korea and Indonesia.


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