The restructuring was initiated by the State Capital Investment Corporation and approved by the Hanoi People’s Committee with a total budget of $20 million, aiming to turn Trang Tien Plaza into a modern retail venue deserving of its prime location in the city centre.
The newly-renovated six-storey shopping mall, invested primarily by Imex Pan-Pacific (IPP), features 112 luxury brand names in fashion, watches and perfume, including Christain Dior, Versace and Mango H.E.
The shopping centre, located on a prominent corner of Hoan Kiem Lake in the heart of Hanoi, has a completely upgraded interior while its exterior architecture remains basically unchanged. It is expected to attract customers with high purchasing power, especially international tourists.
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